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A trade show expo v/s a convention: where should you be headed?

  • January 29, 2022
  • 6 min read
A trade show expo v/s a convention: where should you be headed?

The key event kinds in the business meetings are trade exhibitions and conferences. Despite their widespread use, many of us may be unaware of the fundamental distinctions between the three. We’ll break down the complexities in this piece, delving into the specific benefits and challenges of each event kind, as well as ideas and examples of how and where to do it well.

What is a trade show?

A trade show is an event during which businesses in a specific sector display and exhibit their latest products and services to potential customers. Large trade exhibitions may include some of the learning opportunities of a conference. This can be group activities and other activities.

Sponsors who currently serve the market or are currently vending at the show are likely to host many of the instructional activities at a trade show. You can think of them as instructional infomercials in most circumstances.

What can we expect?

Suppose this seems like the type of event you’re looking for. In that case, you’ll need a cutting-edge display stand because corporations tend to get pretty competitive and spend a lot of money.

Because there will most likely be similar companies at the event, making sure your items are exhibited distinctively and innovatively is critical. Consider how you can get your company’s name out there, whether it’s through business cards, brochures, or promotional goods – it all depends on how many leads you can produce from your exposure.

The benefits of attending a trade show

1. Sponsors are an unavoidable part of the game

Attendees at a trade show are looking for the most up-to-date information about industry-related items, from new technologies to supplementary services that might make their tasks easier. As a result, the highly targeted nature of attending individuals makes it a significant draw for businesses looking to reach a specific audience. After all, it is likely that many, if not all, attendees will be potential clients. Planners will have an easier time attracting sponsors as a result of this.

2. Attending trade shows bring in a lot of money

The trade exhibition can generate two types of revenue, whereas a convention or conference can only make money from registrations. (However, because your success is dependent on your ability to find and bring in vendors, this means double the marketing.) not only do attendees pay registration fees, but vendors pay for booth space and the chance to interact with a highly qualified audience as well.

The challenges of organizing a trade show

1. Hard to get space

Countless vendors, tents and exhibit areas, a food and beverage area…Trade Trade Trade exhibitions have a long list of components that require space within a venue. Depending on the amount of room you have to work with, putting it all together can feel like a game of Tetris.

2. A lot of moving parts

You need to coordinate loading and docking with suppliers and vendors to get their exhibits set up before starting a trade fair. (This also means that the ideal location should have a large number of docking points to avoid a bottleneck.) That implies that when it comes to scheduling, planners must be on top of their game.

What is a convention?

Conventions aren’t like conferences in the sense that they are often centered around membership. A formal gathering of members, representatives, delegates, professionals, or even fans could be held. An example of a political gathering is the Democratic National Convention.

Except for fan conventions, most conventions are held to set the agenda for the month of the year or to discuss important issues with the delegation.

The Benefits of Attending a Trade Show

1. Attendance is less of a mystery

It takes effective marketing to drive registrations for trade shows and conferences. Conversely, suppose you prepare for a convention. In that case, you have the advantage of having a large pool of members who will attend only because they are members of your organization.

2. Plenty of time to prepare

Because conventions are typically held once a year or twice a year, securing venues, finding vendors, etc., requires plenty of time. Often, this translates to lower rates and a better chance of securing the appropriate venue for specific dates.

The challenges of organizing a convention

1. In many circumstances, conference budgets are smaller

Planners may not have the budgetary flexibility with trade exhibitions and conferences when preparing a convention for an association. That means there’s less room for haggling with venues and caterers during the proposal process. As a result, venues that prefer not to pass up the opportunity for a more lucrative group booking may overlook association events.

2. Conventions cover a wide range of activities

There are no two conventions alike. “Well, neither are there any two conferences,” you could be thinking. In the end, arranging a convention may mean organizing a national assembly of high school teachers, a fraternity reunion, or a gathering of science fiction enthusiasts. At every stage of the planning process, each of these events will be different from the next, hence the requirement for flexibility on the planner’s part.

Hopefully, this has clarified everything…

Having learned the key differences between a Conference, Expo, and Trade Show, consider which event is best for you and your company. Trade shows, conferences, and conventions are all significant endeavors. You should be ready to meet and exceed the expectations of attendees and stakeholders. This will help you grasp the specific difficulties and qualities of each.

Just keep in mind that this is just the tip of the iceberg. Our blog has given you a lot of information about both sorts of events.

Do you have any other queries about trade exhibitions or conventions?

Once you’ve decided, start discussing ideas for how we can make your firm stand out and truly put you in the spotlight. As a top trade show management agency, we develop exhibits with a big WOW effect and make a big impression on potential business partners and clients. If you’re ready to start designing your booth or need some help deciding which event is right for you, contact our expert team to make most of every penny spent.

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Pratik Talati

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