Every exhibitor wants a successful trade fair, and it’s a place where you can meet new people. It requires time, money, and effort to organize each event because you will end up with new business after the presentation. Trade shows may not be your area of expertise, even if you are an expert in your field.
A well-designed booth that efficiently supports show objectives and in-booth activities is vital for an impactful exhibit experience while exhibiting at a trade show. Meeting these demands necessitates meticulous planning and a team of creative specialists familiar with both the goals of face-to-face marketing and how to avoid exhibit design mistakes. If you’re a new or an experienced pro, you’re sure to make mistakes.
Be cautious of these typical blunders during the planning process of a bespoke trade show exhibit so that it has maximum impact and is thriving. Here are some frequent blunders to stay away from at your next tradeshow.
Unaware of the Space Requirements for Exhibits
Every trade show event venue is unique. Therefore it’s critical to tailor a display to the needs of the available area. In one exhibit, for instance, the height limits may be stricter than at another. Pay attention to exhibit restrictions and devise a strategy to overcome any obstacles early in the design phase, before manufacture begins.
This is why working with a reputable, full-service display firm may be highly beneficial: design houses employ creative professionals and strategists that conduct research and work within specific constraints to adopt a booth to any location. Design experts combine an exhibit’s distinctive footprint with innovative design components to enhance its visual flow. While improving the guest experience, this method minimizes the impact on product displays and the product display space.
Using Out-of-Date Design
Exhibit designs that are outdated or overdone are not visually stimulating to display attendees, mainly recycled and repeated numerous times at the same event. Attendees frequently stroll straight by exhibits because they already know what to expect or because the booth lacks visual excitement on the show floor.
Several mistakes should be corrected right away, including brand hierarchy, messaging, and graphic artwork. Messages that are mishandled and ambiguous at trade shows are visually dull. It compels guests to put in extra effort to understand what the company is trying to express to its target demographic. Attendees will just not bother if the information is too complicated.
Creative teams must keep up with the latest design trends. This strategy will encourage exhibitors to be creative and encourage businesses to display only the most competitive and cohesive booths.
Improper Stand Positioning
Attracting people, communicating with your audience, and obtaining leads can all be affected by having a poorly positioned displays booth at an expo. Because stands near the back or sides of a venue often receive less foot traffic, this may not be the best location for your stand, depending on your objectives.
Arrive early! Organizers frequently sell exhibition space a year in advance. They will also sell space at their own expo for the following year’s event, so going to this expo and getting the greatest spot is a wonderful idea. Developing a positive relationship with the organizers will increase your chances of receiving early offers. Suppose you’re late and end up with a bad site. In that case, you can still have a good time by making your exhibit stand out with bright graphics, conspicuous signage, and social media promotion.
Lack Of High-Resolution Images
Attendees at trade fairs that are expected to be busy and overwhelming generally research firms they wish to see and plan an efficient route to visit those booths. A striking booth, on the other hand, can entice them to make an accidental stop.
A low-resolution and pixelated graphic gives the impression that the company is careless or, worse, just not competent, making it not worth participants’ time. As a result, it is critical to use high-quality pictures to draw in the viewers.
All materials and displays in and around the booth should have bright, vivid, and high-resolution visuals. Some ideas to consider;
- To convey the brand message, keep the quantity of text to a minimum and rely on visuals.
- Use proper color schemes to make the relevant text visible.
- To improve readability, use a serif or sans-serif typeface.
Using the Wrong Graphics Area
Make sure that all graphics are placed strategically so that they have the most impact on visitors. If you want, you can separate the elements into three categories: long-range, medium-range, and short-range.
Each style has a specific goal, such as attracting people from afar (long-range graphics) or luring them away from competing booths (nearby graphics) (mid-range graphics).
Putting graphics in the wrong place can harm your return on investment.
Consider this: Short-range visuals have a ‘busier’ style replete with infographics, charts, and other information since they are conversion-focused. The legibility of these signs would be substantially impacted if they were placed higher up, such as on booth beams.
Furthermore, focusing on long-range visuals such as a logo, slogan, or signature product inside the booth will not accomplish what it needs to achieve in terms of persuasion and conversion.
Here are some location and purpose design tips:
Long-range graphics:
Because their principal aim is brand identification, they should be seen from at least 100 feet away. They’re usually higher up, like hanging signs or booth beams, and include the brand emblem, snappy slogans, or signature products.
Mid-range graphics:
Images like these attract visitors from nearby aisles and booths. These should be evident from a distance of 50 feet and at least 5 feet above the ground. They can have appealing elements that are meant to attract attendees’ attention.
Short-range graphics:
These are visuals with a conversion emphasis and a lot of information. These are only utilized inside trade show booths and should be constructed as such. This can easily display minute details via color-coded charts, different infographics, and other company information.
Conclusion
Do you want to prevent frequent design blunders? Our award-winning, personalized trade show exhibits have helped our clients create and increase leads while on the show floor, providing booth goers with experience engagements and the marketing and strategic tools they need to be successful both on and off the show floor. Contact an expert team today to continue the discussion about how you can avoid such common design blunders and make more profits.