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Industry insights, exhibitor tips, show recaps, and expert analysis from the trade show world.

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Manufacturing

Hannover Messe 2026 Recap: Key Highlights, Trends & Takeaways for Manufacturers

Hannover Messe 2026 brought 2,900 exhibitors and one clear message: industrial AI is now applied, not aspirational. Inside the recap, the trends, and takeaways for 2027.

Apr 29, 2026•11 min read

Tips

Trade Show ROI: How to Measure What Actually Matters

Most exhibitors miscalculate trade show ROI by 2–4× because they ignore loaded costs and long sales cycles. Here's the formula that survives a CFO review — plus 6 metrics that predict revenue, a calculator, and a 12-month measurement window.

Apr 24, 2026•12 min read

Fashion

Surf Expo September 2026: A Buyer's Guide to the 50th Anniversary Show in Orlando

Surf Expo turns 50 this September. The Sept 16-18, 2026 show at Orlando's OCCC brings 750+ exhibitors across surf, swim, paddlesports, and coastal lifestyle.

Apr 23, 2026•9 min read

Manufacturing

Hannover Messe 2026: The Complete Exhibitor's Guide

Planning to exhibit at Hannover Messe 2026? Get costs, dates, and a step-by-step playbook to maximize ROI at the world's largest industrial trade show.

Apr 17, 2026•12 min read

Tips

AWS Summit 2026: What Exhibitors Need to Know Before Hitting the Show Floor

Planning to exhibit at AWS Summit 2026? This guide covers confirmed dates, booth strategy, lead generation tactics, and ROI insights to help exhibitors maximize results on the show floor.

Apr 14, 2026•10 min read

Manufacturing

LabelExpo Americas Is Now LOUPE: Your Complete Guide to the 2026 Show in Chicago

LabelExpo Americas has rebranded as LOUPE Americas. The September 15-17, 2026 show in Chicago brings 450+ exhibitors and a revamped education program.

Apr 13, 2026•8 min read