Resources

Plan Better. Exhibit Smarter. Measure Results.

The TradeShowBuzz resource centre collects practical knowledge for exhibitors at every stage — from evaluating your first show to optimising a programme spanning a dozen events per year.

Everything here is written for practitioners: the people who book booths, load trucks, brief booth staff, and count leads at the end of day three.

What's Inside

Exhibitor Guides

Step-by-step guides covering the full exhibition lifecycle: show selection, pre-show marketing, booth design, lead capture, and post-show follow-up. Start here if you're new to exhibiting or approaching a new type of show.

Best Practices

Specific, tested tactics from experienced exhibitors. Covers booth traffic drivers, badge scanner strategies, staff briefing frameworks, and follow-up cadences that convert leads to pipeline.

Webinars

Recorded sessions covering trade show strategy, ROI measurement, and industry trends. New sessions added quarterly. Free for TradeShowBuzz readers.

ROI Calculator

Input your cost-per-show and average deal size to understand how many closed deals you need to break even — and what lead volume you should be targeting at the booth each day.

Who These Resources Are For

Primarily exhibiting companies with a marketing team of 1–10 people who are evaluating trade shows against other demand-generation channels. The advice is direct, numbers-first, and assumes you're making real budget decisions — not building theory.

If you want to contribute a guide or share your exhibiting experience, contact us.