Webinars

Trade Show Webinars and Sessions

TradeShowBuzz hosts and curates webinars for trade show practitioners — exhibitors planning their annual calendar, marketing teams evaluating whether shows belong in their demand-generation mix, and event organizers tracking how their events are perceived by the exhibitor community.

Sessions run 45–60 minutes with live Q&A. Recordings are made available after the event.

Topics We Cover

• ROI measurement — how to calculate true cost-per-lead, attribute revenue to specific shows, and build the business case for your exhibition budget
• Show selection — frameworks for evaluating new events and deciding when to exit an underperforming show from your annual programme
• Booth strategy — traffic-driving tactics, qualification conversations, and lead capture approaches that hold up across different show formats
• Post-show follow-up — segmentation, timing, and conversion data from exhibitors running high-performing programmes
• Industry trends — how digital integration, hybrid formats, and organizer consolidation are reshaping the trade show calendar in North America and Europe

Upcoming Sessions

Check back here for our next scheduled webinar. To be notified when sessions are announced, subscribe to the TradeShowBuzz newsletter.

Past Recordings

Recordings from previous sessions will be archived here as the library grows. If you attended a session and want to re-watch or share the recording, contact us with the session title and date.

Host or Partner

If your organisation runs trade show education content and you'd like to co-host a session with TradeShowBuzz, or if you have a recorded session relevant to exhibitors that should be featured here, get in touch.