ISE 2027 Guide: Dates, Halls, Passes & What to Plan For

Integrated Systems Europe (ISE) returns to Barcelona on 2-5 February 2027, taking over the Fira Barcelona Gran Via venue for four days of pro AV, systems integration and technology. This guide covers the dates, the layout, the pass options and what visitors and exhibitors should sort out before they travel. Facts below were checked against the official ISE site (iseurope.org); confirm prices and hours there before you book, as organisers can update them. You can also see the listing on our ISE show page.

ISE 2027 at a glance

• Dates: Tuesday 2 February to Friday 5 February 2027
• Venue: Fira Barcelona, Gran Via Venue, Av. Joan Carles I, 64, 08908 L'Hospitalet de Llobregat, Barcelona, Spain
• Scale: eight halls plus outdoor zones, with about 101,000 sqm of show floor
• Registration: open now at iseurope.org

Opening hours

Halls 1, 2, 3, 8.0 (the Audio Demo Rooms) and the Upper Walkway open early, at 09:00, on all four days. Friday closes two hours earlier than the other days, so put your must-see meetings in the first three days.

Halls and show floor

An attendee ticket covers eight halls at Gran Via, seven Technology Zones and the Innovation Park. It also covers the NewSpark and EdTech Congress show floors, which sit at Fira Montjuïc, a separate site. Allow transfer time if you want to see both.

Free-to-attend content on the show floor includes the keynotes, the ISE Open stages and the ISE Sound Experience.

Passes and prices

Prices below include 10% VAT. The ISE site shows prices excluding VAT by default, so check which view you are looking at.

• Attendee Ticket, EUR 275. Rises to EUR 300 on show days (2-5 Feb), so booking before 2 February saves EUR 25. Covers the show floor, keynotes and free stages. AVIXA and CEDIA members, and holders of an invitation code, get it free.
• Attendee + Megatrends, EUR 399. Adds access to the Megatrends sessions on 2-4 Feb across six themes. AVIXA/CEDIA members and invitation-code holders pay EUR 149.
• All-Conference Pass, EUR 1,116.50 Early Bird (listed against a standard EUR 1,595). Includes Megatrends, ISE Summits and Forums, the CEDIA Smart Home Technology Conference sessions (2-4 Feb) and the Spark Conference. CEDIA Workshops are not included. The site shows no end date for the Early Bird price, so book early if this is your pass.
• VIP Pass, EUR 3,080. Strictly limited. Includes the VIP Lounge, all-access content, VIP arrival and entrance, a private meeting room for up to five guests (subject to availability), priority keynote seating, a +1 guest pass and a welcome gift.

Every paid attendee ticket also includes a free public transport pass (not available to Barcelona residents).

How registration works

1. Register through the "Register now" link on iseurope.org. Enter any invitation code at the start.
2. AVIXA/CEDIA discounts are applied in your cart at checkout.
3. You can hold only one badge type.
4. You will get a confirmation email with a link to a PDF badge. Print it before you travel and bring it.

Press whose brand is exhibiting should register through the Press Area. Exhibitor stand staff are registered through the Exhibitor Back Office, not as attendees. If you need floor access outside opening hours, for example an exhibitor briefing, ask the exhibitor to register you as their staff, because an attendee badge cannot be changed by them.

Age policy: children under 16 are not admitted, including during build-up and breakdown. Ages 16-18 must register, pay the applicable fee and be accompanied by an adult at all times.

Getting to Fira Gran Via

• Metro: East Access is about a five-minute walk from Fira and Europa | Fira stations on L9 South. Foc station (L10 South) serves the North Access.
• Airport: direct metro link on L9 South, about 15 minutes.
• Train: Europa | Fira station (FGC lines) is about five minutes away. Barcelona-Sants is roughly 4 km away.
• Bus: TMB lines H12, V1, 46, 65 and 79, a 5-10 minute walk.
• Free ISE shuttle: Placa Espanya to the North Access, 08:30-12:00 every 15 minutes. Returns from the North and South Access to Placa Espanya run Tue-Thu 16:00-20:00 and Friday 14:00-18:00, every 15 minutes.
• Car: GPS 41.35448, 2.12698, with four parking garages (A, B, C and F).

Six free cloakrooms are available on site, and they can hold luggage and suitcases, which helps if you fly in or out on the same day.

What visitors should plan for

• Book before 2 February to avoid the show-day price rise.
• Pick your pass by content, not price. If you only want the floor, the Attendee Ticket is enough. Add Megatrends only if you will actually attend the sessions on 2-4 Feb.
• Check member and invitation-code discounts first. AVIXA/CEDIA membership or a code from an exhibitor can take the base ticket to zero.
• Map your days. Eight halls and a second site at Montjuïc is a lot of walking. Group meetings by hall and use the 09:00 early entry for halls 1, 2, 3 and 8.0.
• Print your badge and keep the PDF on your phone as a backup.
• Plan Friday carefully. Doors close at 16:00.

What exhibitors should plan for

• Register your own staff through the Exhibitor Back Office, and register guests who need out-of-hours access as exhibitor staff, not attendees.
• Use invitation codes to give customers a free or discounted route in. Brief your sales team on how codes are entered at the start of registration.
• Build and breakdown rules apply to everyone, including the under-16 restriction.
• Take advantage of early entry if you are in Halls 1, 2, 3 or 8.0: visitors can be on the floor from 09:00.
• Think about the shuttle and transport pass when you plan staff travel; both ease commuting from the city.
• Stand booking and exhibitor terms are on the "Become an ISE 2027 Exhibitor" page at iseurope.org. Check it directly for current availability and deadlines.
• Budget the trip. Our ROI calculator helps estimate the return on a show.

Quick checklist

1. Choose your pass and register before 2 February.
2. Print or save your PDF badge.
3. Book accommodation near an L9 South or L10 South metro stop.
4. Decide whether you will visit the Montjuïc floors and budget the time.
5. Plan Friday around the 16:00 close.

For registration questions, the organisers list registration@iseurope.org. Always rely on iseurope.org for the final word on prices, hours and rules.