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Articles

Industry insights, exhibitor tips, show recaps, and expert analysis from the trade show world. Whether you are planning your first booth, looking to improve your ROI, or staying current with the exhibition industry, our articles cover the strategies, trends, and case studies that help exhibitors and attendees make smarter decisions. Browse all articles below or filter by category to find what is relevant to you.

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InfoComm 2026 Recap: AI Everywhere and a Record End-User Share
Tips

InfoComm 2026 Recap: AI Everywhere and a Record End-User Share

InfoComm 2026 ran June 13-19 at the Las Vegas Convention Center, drawing 28,132 verified attendees from 94 countries. Total attendance dipped from 2025, but end users reached a record 37% of verified attendance, AI ran across the show floor, and AVIXA signaled where pro AV heads next: the connected workplace, live experiences, and the home.

Jul 15, 2026•13 min read
Gamescom 2026: The Complete Guide to Dates, Tickets, Trade Days & What to Expect
Tips

Gamescom 2026: The Complete Guide to Dates, Tickets, Trade Days & What to Expect

Gamescom 2026 runs 26-30 August in Cologne. Your complete guide to trade vs public days, ticket prices, gamescom dev, Opening Night Live, travel and exhibitors.

Jul 15, 2026•15 min read
August 2026 Trade Shows: 20+ Major Events & Planning Guide
Tips

August 2026 Trade Shows: 20+ Major Events & Planning Guide

August is one of the quieter US trade show months - but it still brings Gamescom, Black Hat, Ai4, and busy Las Vegas and New York market weeks. Here are 20+ major August 2026 trade shows by date, city, and industry, plus how to use the lull to prep for fall.

Jul 13, 2026•8 min read
Natural Products Expo West 2026 Recap: Protein, Regenerative Ag, and 45 Years of Natural CPG
Tips

Natural Products Expo West 2026 Recap: Protein, Regenerative Ag, and 45 Years of Natural CPG

Natural Products Expo West 2026 brought 66,000+ attendees and 3,200+ brands to Anaheim for the 45th edition. Here's what defined the show: protein's comeback, regenerative agriculture's rise, women's health breakout, and the debut CPG Innovation Summit.

Jun 29, 2026•13 min read
NAB Show 2026 Recap: AI, Creators, and the Show's Expanding Media Mandate
Tips

NAB Show 2026 Recap: AI, Creators, and the Show's Expanding Media Mandate

NAB Show 2026 drew 58,000+ registered attendees to Las Vegas — and proved that the broadcast industry's flagship event now serves a much broader audience: content creators up 140%, 13,000+ corporate media professionals, and delegates from 75 professional sports teams, all sharing the floor with traditional broadcasters.

Jun 26, 2026•12 min read
Tips

SXSW 2026 Recap: How the 40th Anniversary Reinvented the Festival

SXSW 2026 ran March 12–18 in Austin as a condensed 7-day 40th-anniversary edition — the first time Innovation, Film & TV, and Music ran concurrently. Key moments: the 3-Clubhouse campus model, Serena Williams and the Artemis II crew on stage, a record 35% international music lineup, and a clear AI shift from hype to applied intelligence.

Jun 25, 2026•10 min read
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