Fresh Agro-Mashov

The organiser, Mashov Group, holds the 35th annual Agro-Mashov international exhibition on 30 November and 1 December 2026 at Aliba Ofakim in Ofakim, Israel. It describes the fair as two full days of showcases, panels, instruction and business meetings.

The organiser describes large air-conditioned halls, divided by professional field, with displays of advanced technologies, developments, automation, equipment, methods and innovations. Topics include innovative fruit and vegetable varieties, agriculture high-tech, drones, applications and precision agriculture.

The organiser lists fresh produce, agriculture technology and animal farming, including cattle, poultry and fish farming, with wine, seeds, cannabis, mechanisation, packaging, tractors, greenhouses, pest control, logistics, marketing, legislation and retailing. It invites growers, buyers, retailers, wholesalers and importers.

The organiser describes a professional conference area for focused meetings, updates, lectures, workshops and guided panels. An agricultural TED-style stage runs continuous 20-minute lectures, and an academy for agricultural settlements covers marketing and branding, digital marketing, finance, business development, negotiating and more.

Yes. The organiser sets aside a quiet, comfortable sitting area for informal personal meetings between visitors and possible clients or partners. It also promotes direct business meetings in an informal atmosphere, meetings with representatives of businesses worldwide, and a culinary celebration at the stands.

Mashov Group says it has led the organisation of international conferences, conventions and exhibitions in Israel for 35 consecutive years, in cleantech, environmental quality, water, agriculture and gardening. Sponsorship and showcase enquiries go through the contact form on the Agro-Mashov site.