About This Show
ITB China - Trade Show for the Asian Travel Market is an annual trade show held in Shanghai, Shanghai, China, dedicated to the Travel & Tourism sector. The event took place for May 26-28, 2026. The event brings together 700 exhibiting companies and 20,500 visitors, making it one of the leading gatherings in the Travel & Tourism space. The exhibition showcases the latest products, technologies, and innovations in Travel & Tourism, giving attendees direct access to suppliers and thought leaders. Whether you are attending to source new suppliers, launch a product, or keep pace with industry developments, ITB China - Trade Show for the Asian Travel Market offers valuable opportunities for networking and business growth. The listing also tracks practical planning details for SWEECC, including the event location, dates, and links to official resources when they are available. ITB China - Trade Show for the Asian Travel Market is useful for exhibitors building a regional sales calendar, attendees comparing events in similar sectors, and teams deciding where face-to-face meetings can support pipeline, partnerships, and market research. Use this page to compare the show's timing, location, audience scale, exhibitor profile, and TradeShowBuzz scores before shortlisting it for your next event plan.