The National Restaurant Association Show is the Western Hemisphere's largest foodservice and hospitality trade event. Held annually at McCormick Place in Chicago, it unites over 58,000 industry professionals with 2,000+ exhibitors spanning 900+ product categories — from food and beverage to kitchen equipment, restaurant technology, adult beverage, and international cuisine. The 2026 edition features keynote speakers, themed pavilions, hands-on demos, and curated programming across the full hospitality ecosystem.