NRF - Retail's Big Show

NRF 2027: Retail's Big Show is the world's largest retail conference and expo, organized by the National Retail Federation. The 2027 edition takes place January 10-12, 2027 at the Jacob K. Javits Convention Center in New York City.

Each January, Retail's Big Show draws retail executives, technology leaders, founders, and industry analysts, alongside exhibitors showcasing the latest in retail technology, AI, payments, supply chain, and customer experience. The agenda spans keynote sessions with global retail CEOs, hundreds of speakers, and an expo hall built around omnichannel commerce and the future of the store.

For retailers, brands, and solution providers, NRF in New York is the flagship event of the retail calendar - the place to discover what's next, evaluate vendors, and network with leaders from across the industry. Passes start around $200, with tiered options for retailers, exhibitors, and partners.