SEMA Show 2026

The SEMA Show is the premier trade event for the automotive specialty-equipment industry, held annually at the Las Vegas Convention Center. The 2026 edition runs November 3-6. Organised by the Specialty Equipment Market Association, the show showcases aftermarket parts, accessories, tools, and technology for vehicle customisation and performance, from wheels, suspension, and exhaust to lighting, electronics, and restyling products.

With roughly 160,000 attendees and around 2,500 exhibiting companies, SEMA is a trade-only event that brings together manufacturers, distributors, retailers, builders, and media from across the global automotive aftermarket. The show is famous for its elaborate custom-vehicle displays, which manufacturers use to launch products and demonstrate applications, and it functions as the industry's central marketplace for sourcing new products and forming distribution relationships.

SEMA is not open to the general public; it serves professionals whose business is manufacturing, selling, or installing specialty-automotive products. Exhibitors use the show to reach buyers and unveil new lines ahead of the coming model year, while attendees come to place orders, identify suppliers, and spot trends shaping the customisation and performance market. It remains the defining annual gathering for the automotive aftermarket.