South by Southwest (SXSW)

According to the organiser, SXSW 2027 runs from Monday 15 to Sunday 21 March 2027 in Austin, Texas. The organiser says a selection of Austin hotels serve as venues for the conferences and festivals. TradeShowBuzz lists the venue as the Austin Convention Center and the event as annual, so check the organiser's venue pages for where each programme is held.

The organiser describes four experiences in one week: Innovation, Film and TV, Music and Comedy. It lists three conferences and 13 tracks, including Tech and AI, Brand and Marketing, Startups, Creator Economy, Design, Health, Gaming, Sports and Climate. Its site also covers keynotes, featured sessions, awards, a 2027 lineup, the schedule and PanelPicker for proposing sessions.

The organiser's exhibitions page says SXSW Exhibitions run 15 to 19 March 2027, as three expos. The SXSW Expo is at the Fairmont Congressional on 15 to 18 March, Flatstock is at the Marriott Moontower on 17 to 19 March and the XR Experience is at the Fairmont Manchester on 17 to 19 March. Access to the exhibitions comes with a badge.

The organiser sells several badge types, including Platinum for full access to all conferences, festivals, events and clubhouses, plus Innovation and Film and TV badges aimed at those sectors. It offers an ROI toolkit with a pre-written approval letter to help justify attendance. Check the Badges page for current badge prices and what each badge includes.

The organiser offers Austin hotels at negotiated rates and says badgeholders unlock the lowest rates through a custom hotel booking link, while a public rate is available before you buy a badge. Its hotel page lists downtown options such as the Fairmont, JW Marriott and Hilton Austin Downtown, marked by the programmes they host. It also links housing FAQs, reservation policies and travel tips.

The organiser says it offers a variety of exhibition opportunities and asks interested companies to fill in the exhibitor contact form on its Exhibitions page, after which a SXSW representative will contact them. It also has a Partner with SXSW section for sponsorship. Its footer links to FAQs and an attendee safety page for visitors planning their week.