WIN Expo

Now in its 14th year, the WIN Expo is the largest trade show and conference for wine industry professionals across Napa, Sonoma, Mendocino and Lake counties, combining a 250+ exhibitor trade show across two halls at the Sonoma County Fairgrounds with a four-track educational conference.

WIN Expo is an annual trade show held in Santa Rosa, CA, USA, dedicated to the Food & Beverage sector. The event is scheduled for Dec 3, 2026. WIN Expo serves as a meeting point for manufacturers, suppliers, buyers, and decision-makers across the Food & Beverage sector. The exhibition showcases the latest products, technologies, and innovations in Food & Beverage, giving attendees direct access to suppliers and thought leaders. Whether you are attending to source new suppliers, launch a product, or keep pace with industry developments, WIN Expo offers valuable opportunities for networking and business growth. The listing also tracks practical planning details for Sonoma County Fairgrounds, including the event location, dates, and links to official resources when they are available. WIN Expo is useful for exhibitors building a regional sales calendar, attendees comparing events in similar sectors, and teams deciding where face-to-face meetings can support pipeline, partnerships, and market research. Use this page to compare the show's timing, location, audience scale, exhibitor profile, and TradeShowBuzz scores before shortlisting it for your next event plan.