PLMA's World of Private Label International Trade Show is the definitive global event for the private label industry, held at the RAI Amsterdam Convention Centre. The 2026 edition features 3,200+ exhibiting companies from 75 countries — including new national pavilions from Brazil, Egypt, Poland, South Korea, and Vietnam — presenting the latest food and non-food product innovations. Over 18,000 trade visitors from 120+ countries attend, including retail buyers, category managers, and procurement executives. The reimagined PLMA's World of Ideas showcases emerging private label concepts and serves as the central hub for industry inspiration.