SFE - Shanghai International Franchise Expo

SFE is a franchise investment exhibition in China, started in 2005 and co-organised by Shanghai Bohua International Exhibition and Shanghai Ebixon Exhibition. The autumn Shanghai edition runs 10 to 12 November 2026, with a spring Shanghai show planned for 30 March to 2 April 2027 and a Chengdu show for 24 to 26 June 2027. The organiser groups exhibitors into four areas: food and beverage, retail, services, and chain support resources such as design, equipment supply, logistics, finance and training. It says more than 120 business formats are covered. Alongside the floor, the programme includes a chain industry summit, a global summit for Chinese restaurant brands going overseas, a super franchisee conference and brand roadshows. The show is aimed at people looking to invest in a franchise brand, and the organiser's published dates for the next editions are on its home page.