ILTM Cannes 2026 Guide: Dates, Venue & How the Appointments Work
ILTM Cannes 2026 runs November 30 to December 3 at the Palais des Festivals et des Congrès. Here is how the appointment-led format works, what buyers pay and how suppliers can take part.
ILTM Cannes 2026 runs from Monday, November 30 to Thursday, December 3, 2026 at the Palais des Festivals et des Congrès in Cannes, France. It is the flagship event of the ILTM Collection, a luxury travel series run by RX, and it is built around pre-scheduled one-to-one meetings between travel brands and the advisors and press who sell and write about them. The first day, November 30, is the Global Forum; the pre-scheduled appointments run across the three days that follow, December 1 to 3.
This guide covers the dates and venue, how the appointment format works, who attends and what the 2025 edition reported, what buyers pay and what hosted travel covers, how suppliers take part, and how to prepare. If you are comparing it with other budget lines, the ROI calculator is a quick place to start.
ILTM Cannes 2026 at a glance
| Dates | Monday, November 30 to Thursday, December 3, 2026 |
| Venue | Palais des Festivals et des Congrès, 1 Boulevard de la Croisette, 06400 Cannes, France |
| Format | Four days overall: the Global Forum on November 30, then three days of pre-scheduled appointments, December 1-3 |
| Audiences | Travel brands, travel advisors, travel press |
| Organizer | RX |
| Series | Flagship of the ILTM Collection |
| Official site | iltm.com/cannes |
Dates are from the show-dates footer on the organizer's site and the venue from the Cannes event page, both checked October 26, 2026. The split between the Global Forum and the appointment days is from the organizer's 2026 buyer terms.
How the show works
ILTM Cannes is appointment-led. Rather than walking a floor and hoping to meet the right person, buyers select the companies they want to meet in advance through the organizer's Pre-Scheduled Appointments (PSA) system, available in the Buyer Zone, and the system builds a personalized diary from those choices. Appointment-making buyers must select and rank at least 80 appointment preferences, a condition of their complimentary services under clause 4.1 of the buyer terms. The organizer's prepare-to-attend page advises at least 100 companies, so the diary fills with relevant meetings before arrival. The organizer also offers an ILTM portfolio app with your appointment diary.
The program combines the appointments with educational sessions and networking. The organizer names bnetwork as its official destination management company partner for the event.
Who attends and how big it is
The organizer describes attendees as qualified buyers, meaning travel advisors and similar buyers, alongside travel brands and travel press.
For scale, the most reliable numbers are the 2025 results. RX's 2025 results release reported that the 2025 edition, held December 1-4, 2025, drew almost 10,000 attendees, with more than 100,000 scheduled meetings, 2,500+ buyers from 83 countries and 2,350+ brands. Those are organizer-reported figures for 2025, not forecasts for 2026.
The Cannes landing page uses a different number: over 85,000 pre-scheduled meetings each year. The two figures come from different pages and the organizer does not reconcile them, so we lead with the 2025 results, which are dated and tied to a specific edition. Either way, the count is of meetings, not people.
What it costs buyers, and what hosting covers
Per the organizer's 2026 buyer terms, these are the fees:
- Appointment-making buyer: €300 plus VAT.
- Executive Buyer: €1,650 plus VAT. Executive Buyers are not obliged to take part in the appointment programme, and they can only attend alongside a registered buyer from the same company.
- Front Row upgrade: an optional €1,500 on top.
The €300 and €1,650 are non-refundable application fees. They do not guarantee qualification or confirmation of attendance: entry is by invitation only, and the organizer decides each buyer's format.
Hosted travel depends on the buyer format and on qualification, according to the same buyer terms:
- Airport transfers to and from Nice are included in all buyer formats.
- Accommodation of up to four nights, bed and breakfast, applies to the "With Accommodation" and "With Flight Contribution" formats.
- A flight contribution, capped at €1,200, applies only to travel that starts from a pre-approved departure point in Australia or New Zealand.
Eligibility is assessed by the organizer, so confirm your own terms with your account manager before you plan travel around them.
How suppliers take part
ILTM Cannes is a two-sided market: the brands being introduced to buyers are the other half of every appointment. Per RX's 2025 results release, the 2025 edition had more than 2,350 brands. Stand pricing and the supplier application process are not published on the Cannes page; they are handled on inquiry, so contact the organizer through its Cannes event page for current terms. Because the format is built around meetings, ask RX early how appointments are allocated to your brand and when the diary opens.
How to prepare
The 2026 buyer terms require appointment-making buyers to rank at least 80 preferences and attend every meeting they are scheduled, so the diary is closer to a commitment than a wish list. Executive Buyers self-schedule and are not required to attend appointments. That shapes the plan for appointment-making buyers:
- Open the Buyer Zone early and start building your appointment list.
- Rank at least 80 companies, the buyer-terms minimum, and aim for the organizer's suggested 100. A fuller list gives the system more to match, but remember that what is scheduled is what you attend.
- Choose your priorities with care. The choices you make at the start feed the diary, and the scheduled meetings are the ones you attend.
- Add the appointment diary to your phone through the ILTM app.
- Plan travel for the whole run. The Global Forum is on November 30 and the appointments start December 1, so decide before booking whether you need both.
If you are building a wider November itinerary, see our November 2026 trade shows calendar. For another travel-industry event this autumn, our TFWA World Exhibition 2026 recap shows how that show went.
FAQs
When is ILTM Cannes 2026? ILTM Cannes 2026 runs Monday, November 30 to Thursday, December 3, 2026. November 30 is the Global Forum and the pre-scheduled appointments run December 1-3.
Where is it held? At the Palais des Festivals et des Congrès on the Boulevard de la Croisette in Cannes, France.
How do appointments work? Buyers select the companies they want to meet in advance through the organizer's Pre-Scheduled Appointments system in the Buyer Zone, and the system builds a personalized diary. Appointment-making buyers must rank at least 80 companies and attend every meeting they are scheduled. The organizer advises 100.
How much does it cost to attend as a buyer? The organizer's 2026 buyer terms list €300 plus VAT for an appointment-making buyer and €1,650 plus VAT for an Executive Buyer, with an optional €1,500 Front Row upgrade. The €300 is a non-refundable application fee and does not guarantee a place. Hosted travel depends on format and qualification.
How big is ILTM Cannes? RX reported almost 10,000 attendees, more than 100,000 scheduled meetings, 2,500+ buyers and 2,350+ brands for the 2025 edition. Those are 2025 figures.