The Great American Franchise Expo

The Great American Franchise Expo is a touring franchise trade show that connects hundreds of franchise brands with prospective owners and investors. The Atlanta 2026 edition takes place May 16–17, 2026 at the Cobb Galleria Centre.

Billed as one of the best ways to explore franchising face to face, the expo lets visitors compare franchise concepts across dozens of industries — food and beverage, services, retail, fitness, home services, and more — all under one roof. Alongside the exhibit floor, free educational seminars cover franchise law, financing options, and how to evaluate a franchise concept, with experts on hand to answer questions.

The organizers have hosted 70+ expos over the past seven years. Whether you're actively researching a franchise or just starting to explore business ownership, the Atlanta franchise show is a low-pressure way to meet quality franchisors in person. Registration is required — check the official site for ticket details.