Industry News
Curated headlines from the trade show and exhibition industry's top publications, associations, and expert blogs.
Inside Yahoo’s Biggest-Ever SXSW Activation, the AI-Powered Yahoo Scout Inn
Scouting out the right venue for Yahoo’s SXSW 2026 activation led to a pretty serendipitous matchup. From March 14-15, Austin’s Historic Scoot Inn became the Yahoo Scout Inn, a play on the brand’s newly launched AI-powered answer engine. Yahoo Scout was the centerpiece around which the…
Field Report: Video Game Developers and Tech Brands Level Up Demos at PAX East
In 2004, the creators of the popular web comic Penny Arcade launched PAX to bring together the gaming community and celebrate game culture. After years of growth, PAX expanded from Washington to several cities around the world, and PAX East was established in 2010 as the event’s East Coast branch.…
The Brief: Y2K House Parties and Mechanical Condiments
This week’s hot takes on hot topics in experiential marketing cover Y2K house parties, chocolate heists and “Ride the Ranch.” The post The Brief: Y2K House Parties and Mechanical Condiments appeared first on Event Marketer.
We Were at Barbie Dream Fest—Here’s What the Viral Event Was Really Like
Oh, Barbie. We wanted to go party. Alas, we spent a lot more time scratching our heads at Barbie Dream Fest 2026 than enjoying the experience. Hosted March 27-29 in Fort Lauderdale, FL, the cost of tickets to the inaugural convention ranged from roughly $70 for a day pass to $450 for a VIP weekend…
Experiential Marketing Trend of the Week: Streetscapes
From street signs and lights to curbs and crosswalks, experience builders are borrowing inspiration from the rhythms of movement in real life within activations and trade show exhibits, creating a sense of place and an intentional journey. Let’s stop and look both ways at this accelerating design…
How Sony Electronics’ Creative Space Tour Acts as a Continuous Feedback Loop
Ask and they shall receive. When Sony Electronics’ user community expressed FOMO over the launch of the Alpha 7 V hybrid camera, the brand turned to what it does best—listening—and took a creator showcase held annually in New York City on tour, popping up in the local markets of its most fervent…
How Cîroc is Tailoring its Athletic Club Platform to Tap into Pickleball, Dance and More
With the news cycle in flux and doomscrolling becoming a daily norm, leisure isn’t necessarily top of mind for consumers, but Cîroc is looking to change that with the Cîroc Athletic Club. The vodka brand’s new experiential platform brings together sports, fashion and culinary culture to create a…
Eight Pro Tips on Using Real-Time AI Language Translation in B-to-B Events
As b-to-b audiences become increasingly international, and brands prioritize accessibility and inclusivity, real-time AI language translation is becoming a powerful addition to the event marketer’s toolkit. From traditional, large-scale conferences to sales kickoffs and beyond, companies are…