Industry News
Curated headlines from the trade show and exhibition industry's top publications, associations, and expert blogs. Stay current with exhibitor announcements, show openings, industry trends, and market news from across the events world. Whether you follow technology, healthcare, food, or manufacturing events, our news feed surfaces the stories that matter to trade show professionals, exhibitors, and event marketers.
The Brief: Pit Stains and Mobile Cheese
This week’s hot takes on hot topics in experiential marketing cover the Pit Stain Pit Stop tour, a multisensory OGXperience and the new tour vehicle on the block, the Wedgemobile. The post The Brief: Pit Stains and Mobile Cheese appeared first on Event Marketer.
Neopets’ CEO Talks Investing in Events for a Quiet but Passionate Community
Back in the early aughts, millennial kids spent a lot of their computer time on Neopets, caring for and customizing virtual pets and exploring the online world of Neopia. As new games and social networks came onto the scene, Neopets experienced a decline, but it never went away. And 27 years since…
Trends Shaping Experiential for Today’s Most Passionate Audiences
Fandom is no longer just a consumer phenomenon; it's a brand strategy. In this panel, we dig into how today's most passionate audiences are reshaping the experiential playbook, and what it takes to show up in a way that builds community, earns media and keeps fans coming back—from Audible's…
How Jeep Unpacked an America250 Campaign from a Giant Toy Box
When attendees at D23 turned a corner at the Anaheim Convention Center, they came face-to-face with a 1:1 toy car “action figure” box large enough for them to step inside, housing the special Jeep Wrangler America250 edition. But beyond photo ops, the eye-catching build delivered on a much larger…
3 Ways Honda Integrated its Brand into ‘Encanto’ Fandom at D23
D23: The Ultimate Disney Fan Event is designed for passionate superfans who arrive with carefully crafted game plans to maximize their experience. To earn their attention, brands that exhibit at the Anaheim Convention Center (this year’s show floor, Aug. 14-16, was the largest one yet) have to…
Evian Celebrates 2 Massive Milestones Under a Bridge in Brooklyn
It’s just milestones on milestones for Evian this year. 2026 marks two centuries since the brand began sourcing its spring water from the French Alps, and 40 years since becoming the Official Water of the US Open. And that kind of timing calls for a mountain of celebrations. The post Evian…
The Brief: Cat-lectibles and Cheesy Third Spaces
This week’s hot takes on hot topics in experiential marketing cover custom Cat-lectibles, nostalgic food courts and Kitchen Witch trends. The post The Brief: Cat-lectibles and Cheesy Third Spaces appeared first on Event Marketer.
Experiential Marketing Trend of the Week: Concert Tie-ins
Stan culture in music is thriving, with social media continuing to boost superfans’ ability to connect and create content, while rallying behind and defending their favorite artists. Most recently, online fandoms have transformed concert experiences into highly coordinated events, from matching…
Building an Invested Community, with Club Ichi’s Liz Lathan and Nicole Osibodu
Networking can be hard, especially for introverts, so Liz Lathan and Nicole Osibodu co-founded Club Ichi to welcome event professionals from all backgrounds to connect. Their social club and membership community is built around casual, conversation-based gatherings, peer-to-peer exchanges, local…
Rolling Coverage: How Brands are Acing Experiential at the US Open
A record 22-day US Open tournament is underway in Queens, NY, featuring the most comprehensive event schedule and most competition days in the event’s nearly 150-year history. The post Rolling Coverage: How Brands are Acing Experiential at the US Open appeared first on Event Marketer.
A Fresh Spin: 5 Ways to Use Laundromats as Event Venues
Doing laundry isn’t anyone’s idea of a good time, but it’s a relatable task that has the attention of marketers aiming to deliver experiences that feel both familiar and unexpected. Enter: the laundromat as an event venue. Brands are taking over the intimate and instantly recognizable environments…
The Brief: Giant Hairballs and MomTok Battles
This week’s hot takes on hot topics in experiential marketing cover Tumblehairs, Munchie Marts and MomTok battles. The post The Brief: Giant Hairballs and MomTok Battles appeared first on Event Marketer.
Corporate Hospitality: Should You Take Your Attendees to a Theme Park?
You’ve gathered your company’s top sellers and clients in one location… what are you going to do next? The post Corporate Hospitality: Should You Take Your Attendees to a Theme Park? appeared first on Event Marketer.
Experiential Marketing Trend of the Week: Eye Contact
This year, storytelling has propelled from buzzword to standard practice. As event marketers lean into it for their messaging to deepen relationships with audiences and “drop” products into real lives, human faces are serving as design themes across show floors. Let’s take a look at how eye contact…
818 Tequila Bucks Influencer Gifting Culture with a Wedding Twist on 8/18 Day
Consumers are growing weary of the gifting culture between brands and influencers, so 818 Tequila decided to buck the trend while capitalizing on another. Serving up its own branded wedding moment, the brand surprised its biggest fans, rather than influencers, with complimentary bars and gifts for…
‘They Didn’t Want to Leave’: Why Gen Alpha Stuck Around Sticki Rolls’ Pop-up
The most digitally native generation to date, Gen Alpha is moving away from screens to real-world activities, but those experiences have to be dynamic, sensory-rich and designed for short attention spans—qualities picked up from always-on social media feeds and streaming. To kids 16 years old and…
Inside Alaska Airlines’ Festival Sponsorships: 4 Tips for Takeoff
As Alaska Airlines continues its evolution from a regional to a global carrier, and settles into its merger with Hawaiian Airlines, its experiential marketing strategy is gaining altitude. The post Inside Alaska Airlines’ Festival Sponsorships: 4 Tips for Takeoff appeared first on Event Marketer.
Case Study: Tips for Leveraging Emotion Analytics at Live Events
When experiential agency TRO activated BMW’s new M series launch at the Goodwood Festival of Speed, the team needed to work within a key insight: That the people showing up to the event are already enthusiasts, and that proving the booth’s impact would require an “honest” approach. The result:…
Survey Says: How to Answer ‘What If We Were Not Here?’
How Intel's survey strategy at AWS re:Invent 2025 helped connect attendees to its impactful presence on a highly competitive show floor. The post Survey Says: How to Answer ‘What If We Were Not Here?’ appeared first on Event Marketer.
The Brief: Flavor Interventions and Death Predictions
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover flavor interventions, coffee portraits and death predictions. KNORR USES COMEDY TO SLAM FLAVORLESS DINNERS AT ITS ‘CHICKEN ROAST’ If ever a weeknight dinner option needed a flavor upgrade, it’s…