Industry News
Curated headlines from the trade show and exhibition industry's top publications, associations, and expert blogs.
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Maximizing Trade Show Success Through Strategic Free Sampling
Article Summary Free sampling at trade shows works not because of the product itself, but because of psychological effects like the “zero price effect” and reciprocity, which increase engagement and buying intent. When paired with a clear strategy, immersive booth design, and proper follow-up,…
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Rent vs. Buy for Trade Shows: Insights from 60+ Years of Experience
👉 LISTEN NOW: Beyond the Booth, Episode 2 🎙️ Article Summary This podcast explores the strategic decision between renting, buying, or hybrid trade show exhibits, drawing on 60+ years of industry experience to highlight the real costs, flexibility, and long-term implications of each approach. It…
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The Evolution of Trade Show Booths: Emphasizing Human Connection
Observations from the HIMSS Show Floor
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Power Flame's Enhanced AHR Expo Presence with Skyline Partnership
Article Summary Power Flame, a long-established leader in combustion equipment, partnered with Skyline to elevate its AHR Expo presence into one that better reflected its brand while maintaining its strengths in relationship-building. Through a collaborative design process and strong on-site…
Toma's Stellar NADA Debut: A Masterclass in AI Brand-Building
How Toma turned their NADA debut into a masterclass in intentional brand-building — and why they are already planning a bigger booth for next year. Article Summary Toma, an AI platform for automotive dealerships, made a strong debut at NADA 2025 with a strategically designed booth and experience…
See How Q-PAC Transformed the Fan Experience at AHR 2026
Article Summary Q-PAC, a commercial HVAC technology company specializing in multi-motor plenum fan systems, partnered with Skyline Exhibits to create an immersive AHR 2026 booth that guided attendees through the full customer journey — from product selection to live operation. Through strong…
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ConExpo 2026: Lessons in Authentic, Immersive Trade Show Exhibits
Article Summary After walking ConExpo 2026, the biggest takeaway was that the most successful exhibits weren’t just large — they were intentional, immersive, and emotionally resonant. The brands that stood out created authentic environments, sustained the impact of product reveals, empowered…
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Top Insights from Recent Trade Show Trends and Events
Article Summary Marketing professionals can stay current on trends and strategies by incorporating high-value podcasts into their daily routines. These six podcasts cover everything from paid media and behavioral psychology to event marketing and trade show strategy, offering actionable insights…
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Skyline Gears Up for EXHIBITORLIVE26 with Interactive Booth Experience
Article Summary Skyline is heading to EXHIBITORLIVE 2026 (March 29–April 1) to demonstrate how custom modular exhibits help brands scale efficiently across varying booth sizes while maintaining consistency and impact. Attendees can explore hands-on booth experiences, gain brand alignment insights…
Target Flavors' Triumphant Return: A Showcase at IFT 2026
Article Summary After 25 years away, Target Flavors made a strategic comeback at the Institute of Food Technologists (IFT) show with a custom modular exhibit designed to reintroduce the brand and position them as a serious national player. Partnering with Skyline Exhibits, they created a…