Industry News
Curated headlines from the trade show and exhibition industry's top publications, associations, and expert blogs. Stay current with exhibitor announcements, show openings, industry trends, and market news from across the events world. Whether you follow technology, healthcare, food, or manufacturing events, our news feed surfaces the stories that matter to trade show professionals, exhibitors, and event marketers.
Trade Show Marketing Timeline: What to Do 6 Months Before Your Event
Build a winning trade show marketing plan with this 6-month timeline. Learn what to do before your event to maximize leads and ROI. The post Trade Show Marketing Timeline: What to Do 6 Months Before Your Event appeared first on Classic Exhibits.
From MedTech to Agriculture: Why Trade Shows Still Matter Across Minnesota and the Upper Midwest
In a world dominated by digital marketing, social media, email campaigns, and online advertising, trade shows remain one of the most effective marketing tools available to businesses in Minnesota and the Upper Midwest. The post From MedTech to Agriculture: Why Trade Shows Still Matter Across…
The Best Trade Show Technology Trends Exhibitors Should Watch in 2027
Discover the top trade show technology trends for 2027 to create engaging booths, generate more leads, and improve event ROI. The post The Best Trade Show Technology Trends Exhibitors Should Watch in 2027 appeared first on Classic Exhibits.
How to Design a Trade Show Booth to Attract Attendees
Every trade show booth starts the same way: a room full of stakeholders with opinions. Someone loves a certain color. Someone wants the logo bigger. Someone saw a competitor's booth last year and wants “something like that, but better.” The post How to Design a Trade Show Booth to Attract Attendees…
Why You Should Buy a High-Quality Banner Stand
Not everyone is looking for the lowest price. Some exhibitors want a high-quality banner stand that's easy to use, reliable and built to last. BannerBug banner stands are made in the USA and backed by an unconditional lifetime warranty. The post Why You Should Buy a High-Quality Banner Stand…
The State of Labor in the Trade Show Industry (2026)
The trade show and event industry relies on a standby workforce that’s needed to move events in and out of our convention venues. Labor unions provide a ready source to fulfill that need. The post The State of Labor in the Trade Show Industry (2026) appeared first on Classic Exhibits.
Symphony Portable Modular PERFECTION!
Symphony is often described as a portable display, which is mostly true. It assembles without tools and ships in roto-molded cases, both features of portable systems. But the Symphony Portable Modular System is much more. The post Symphony Portable Modular PERFECTION! appeared first on Classic…
The Ultimate Trade Show Exhibitor Checklist for a Successful Event
Congratulations! You won the trade show planning lottery. While it may seem like a massive task, it's neither overwhelming nor all-consuming. The key is to have a checklist. The post The Ultimate Trade Show Exhibitor Checklist for a Successful Event appeared first on Classic Exhibits.
How Much Does a Trade Show Booth Cost? Complete Pricing Guide for Exhibitors
Congratulations! You’ve been tasked with researching your trade show booth options. If this is your first time buying an exhibit, expect to be surprised — both by the choices and the prices. Trade show exhibits vary dramatically based on booth size, customization, and packaging. If that wasn’t…
Six Reasons to Blog in 202X
With the proliferation of video, blogging may seem quaint, even old fashion. And yet, we continue to post blogs 4-6 times per month. So, I asked Kris Asleson, the chief strategist at Flyrise (our SEO partner), why blogging is still important. The post Six Reasons to Blog in 202X appeared first on…
What is a Trade Show? A Guide for New Exhibitors.
What is a trade show? Trade Show, as a term, is often used interchangeably with other similar words like conventions, exhibitions, conferences, trade fairs, symposiums, and expos. And while they are similar, trade shows, and in particular professional trade shows, have a specific definition. The…
If Hotels Were Run Like Trade Shows
If Hotels Were Run Like Trade Shows. A guest approaches the reception desk at a hotel and says to the desk manager, "Hi. I'd like a room for a week, perhaps longer." The post If Hotels Were Run Like Trade Shows appeared first on Classic Exhibits.
The Top 10 Design Mistakes of Trade Show Graphics
You decided on your new trade show display . . . but you're not done yet. Now, it's time to design the graphics. You want AMAZING!. Below are 10 tips to consider when designing your next trade show graphics. The post The Top 10 Design Mistakes of Trade Show Graphics appeared first on Classic…
If Puppies Ran Trade Shows and Events
The following are 11 reasons why our lives would be better if puppies ran trade shows and events. To the ferret, goldfish, and lizard owners, you're on your own. The post If Puppies Ran Trade Shows and Events appeared first on Classic Exhibits.
Why Return on Objectives (ROO) is Your Trade Show Friend
To anyone interested in trade show marketing, Stephan's article is a compelling read. It may not make the trade show budget meeting any less painful, but measuring your success may have gotten a little easier. The post Why Return on Objectives (ROO) is Your Trade Show Friend appeared first on…
Baseball Terms for the Trade Show Industry
Baseball season is upon us once again. That means it's time to refresh yourself with our BASEBALL TERMS - CLASSIC STYLE! Whichever team you root for please keep in mind these three non-bendable rules: The post Baseball Terms for the Trade Show Industry appeared first on Classic Exhibits.
“I’ll Know It When I See It” — Every Designer’s Nightmare
For Exhibit and Graphic Designers, delivering a design that meets all the client’s needs -- functionally, aesthetically, and fiscally -- is the ultimate goal. But . . . that doesn't mean the process is always flawless. Here are a few “Design Red Flags” from a Designer's perspective which can delay…
What You Should Know about Trade Show Exhibit Budgeting
Companies should define a workable exhibit marketing budget, one that includes all related costs. However, the line between marketing expenses and exhibit marketing expenses can be somewhat fuzzy. You will want to create a well-defined budget that separates them. The post What You Should Know about…
The Complete Guide to Trade Show Services (Offsite & Onsite)
Onsite trade show services include all services available at the show site. Contractors typically provide these services for show management. Turnkey services are particularly valuable for first-time exhibitors, companies with limited internal resources, or those participating in numerous shows…
10 Tips for Designing Large Format Graphics for Trade Shows
Most designers rarely design a layout larger than a corporate booklet or perhaps a 20" x 30" poster. Designing for large format, like trade show graphics, is actually quite simple once you know the basic steps. All it takes is a leap of faith... and trust in my advice. The post 10 Tips for…