Industry News
Curated headlines from the trade show and exhibition industry's top publications, associations, and expert blogs. Stay current with exhibitor announcements, show openings, industry trends, and market news from across the events world. Whether you follow technology, healthcare, food, or manufacturing events, our news feed surfaces the stories that matter to trade show professionals, exhibitors, and event marketers.
Stop Waiting and Start HOLLERing
What if the thing holding your team back isn’t knowledge or ability, but hesitation? At Expo! Expo! 2026, bestselling author and professional improviser Judi Holler takes the stage to show you how to trade overthinking for bold, confident action. Get a sneak peek at what she’ll reveal and why…
Negotiation 101 for New Managers
New to management? Your negotiation skills are about to be put to the test as your stake in the results of vendor contracts, client terms, team agreements, etc. is now much higher. We asked expert Andrea Christopherson for a sneak peek at the tactics she will be sharing in IAEE’s upcoming webinar…
Sneak Peek: Sustainability Sanctuary at Expo! Expo! 2026
Many trade shows claim to be going green, but can they prove it? Make sure yours can! At Expo! Expo! 2026, the Sustainability Sanctuary turns sustainability from a talking point into a working blueprint built on real programs, data and case studies that you can put into motion the moment you get…
Show Season Starts Here
Show season has a way of coming up fast – is your event tech ready to keep up? Join IAEE for a live look at four solutions built to simplify operations, sharpen engagement and turn event data into real decisions. One session, four demos and plenty of ways to make your next show season your best…
Sneak Peek: Sponsorship & Sales Strategies at Expo! Expo! 2026
Every minute on the exhibition floor is either building revenue or burning it – which one depends on the strategy behind it. At Expo! Expo! 2026, sales and sponsorship leaders will unpack the discovery tactics, pipeline discipline and package design turning fleeting floor conversations into lasting…
Beating Event Chaos Before it Strikes
One miscommunication during a live event can spiral into full-blown chaos, but the right preparedness plan can stop it before it starts. Preparedness expert Bob Mellinger shares how event teams can strengthen communication planning, clarify decision-making roles and build stronger stakeholder…
Sneak Peek: Operations, Risk & Show Management at Expo! Expo! 2026
Experienced event pros will tell you there’s no way to avoid the unexpected; but it doesn’t have to sink you, either. Get an inside look at the sessions, speakers and real-world playbooks turning operational chaos into a competitive edge at Expo! Expo! 2026. From data-driven decision-making to…
Sneak Peek: Marketing & Engagement at Expo! Expo! 2026
Expo! Expo! 2026 will feature the real campaigns, data and frameworks that top event marketers are using to turn interest into action – from decoding the psychology of high-converting copy to proving whether influencer marketing actually pays off. Get the inside scoop on the sessions you’ll want to…
Exhibitor Confidence is Back, Now What?
Exhibitor confidence is roaring back and the data proves it's not just habit. IAEE Chairperson Brian Pagel examines why face-to-face events still out-earn every other marketing channel in exhibitors' budgets, plus what organizers must do now to keep that trust (and those dollars) coming back year…
Sneak Peek: Experience Design at Expo! Expo! 2026
Your attendees remember how your event made them feel long after they forget the agenda so why are registration, the show floor and follow-up still designed like three separate events? The Experience Design learning track at Expo! Expo! 2026 will give you the frameworks top industry minds use to…
Stop Reacting to the Future and Start Shaping It
The industry is shifting faster than most playbooks can keep up – are you planning for it or just reacting to it? Get a preview of the economic signals, geopolitical shifts and leadership shakeups set to define B2B exhibitions through 2029, straight from the experts mapping them out. Here’s what's…
Sneak Peek: AI & Technology at Expo! Expo! 2026
Wondering how AI actually fits into your next event – not in theory, but in your workflows, your budget and your team? Get a first look at the AI & Technology learning track at Expo! Expo! 2026, where AI hype becomes hands-on strategy you can put to work immediately. Read the sneak peek and see why…
Your Attendees are Ambassadors. Are You Treating Them That Way?
“A family rescued from a war zone through a call to an old conference contact.” “Allies who now see America as a threat rather than a friend.” “A demographic imbalance quietly reshaping a superpower’s behavior.” These headlines are shaping who walks your exhibition floor. Catch up on the insights…
The Truth About Exhibit Spending
Are your exhibit dollars working as hard as they should be? We asked CEIR’s Nancy Drapeau and EXHIBITOR’s Emily Olson to break down the latest benchmarks, and what they reveal might change how you plan your next show. Get their take on budget trends, ROI and the strategies smart exhibitors are…
Closing the Loop on Your Sustainability Performance
Your numbers don’t lie and neither should your sustainability story. This final installment in our five-part series tackles the step most exhibition organizers skip: tracking carbon, vetting offsets and reporting results with real transparency. Discover how to turn good intentions into a credible,…
Rebuilding the Exhibition Org Chart
Most exhibition organizers are still running on structures built for a different era and it’s costing them growth. Matthias “Tesi” Baur breaks down what a business-centered company structure actually looks like, how to build a sales team agile enough to keep pace with the market and what it takes…
In the War for Attention, Who’s Actually Winning?
Filter bubbles. Algorithm-driven outrage. AI that can produce content faster than any newsroom or events team ever could. The information landscape has been rewritten in real time, and organizations still running yesterday’s playbook are falling behind. Catch up on the insights redefining trust,…
The AI Edge for Events
If you attended Expo! Expo! last December, you left with a browser full of bookmarked tools, prompts you couldn’t wait to try and a sharper sense of where AI actually fits into your events. If you weren’t able to make it, this blog series is your chance to catch up on the conversations that are…
Why Sustainability Isn’t Just an Environmental Issue
Think sustainability is all about recycling bins and carbon offsets? Think again. The fourth installment of our sustainability series reveals why the people behind your exhibition – workers, attendees and surrounding community – may be your most powerful sustainability metric yet. Discover how…
The Leadership Moments We Usually Miss
The moments that build (or break) team trust rarely show up on an agenda – they happen in the half-second pause before you respond to a crisis, mistake or frustrated colleague. Here, 2025 IAEE Educator of the Year Matthew Kalb dives into what's really happening in that pause and how to use it more…