Industry News
Curated headlines from the trade show and exhibition industry's top publications, associations, and expert blogs.
Ryan Lovell is Building IAEE’s Future One Leader at a Time
What does it take to transform a local chapter while simultaneously teaching thousands of professionals across four continents? Discover how Chapter Merit Award Winner Ryan Lovell balances governance innovation with global education and learn the strategies he uses to create lasting impact in the…
The Difference Between Building Events and Leading Them: How My CEM Refined My Approach After 10 Years in the Industry
Ten years of hands-on experience taught Christina Kolokotroni how to execute, but her CEM knowledge provided a framework that elevated her from instinctive problem-solver to intentional leader by connecting the dots across marketing, operations and finance in ways that experience alone never quite…
Designing for Discovery: The Disney Playbook Your Event is Missing
Have you ever considered that the reason younger attendees aren’t engaging with your trade show as much as you’d like may be poor design? Drawing on lessons from Disney’s legendary approach to guest experience, Rich Vallaster reveals why most show floors are built for directories, not discovery.…
Honeycomb Strategies is Pioneering Sustainability Data Management
What if measuring your event’s environmental impact was as easy as tracking registrations? Discover how Innovative Business Solution Award winner Honeycomb Strategies is making sustainability data management accessible to organizations of any size, and why the CEO behind it believes we’re on the…
CEM Spotlight on Abdullah Almadani, CEM
Abdullah Almadani, CEM shares how earning the CEM designation has enhanced his contributions to the exhibitions and events industry. The post CEM Spotlight on Abdullah Almadani, CEM appeared first on IAEE.
Inside The Annabelle Project’s Bold Approach to Attracting Young Talent
The Annabelle Project is proving that mentorship, access and accountability can transform college students into long-term exhibition and event professionals where career fairs and panels have failed. Warwick Davies breaks down exactly how this model works and why traditional talent pipelines keep…
Women’s Leadership as a Competitive Advantage
IAEE Chairperson Brian Pagel pays homage to the extraordinary women whose leadership have impacted our industry in honor of Women's History Month. He also explores what it takes to build a competitive edge in today's exhibitions and events industry — and it has nothing to do with the latest tech…
The Numbers Don’t Lie: What CEIR Benchmark Data Says About Healthcare B2B Exhibitions
Recovery is underway in the healthcare exhibition sector, but not equally. The Center for Exhibition Industry Research’s study on healthcare B2B exhibitions explores the critical performance drivers that are quietly separating thriving events from struggling ones, and the data points to some…
These Proven Email Strategies Will Boost Your Next Event
If your event emails are getting lost in the noise, now is the time to make sure your marketing campaign is hitting its target. In this exclusive interview, industry marketing experts Chris Gloede and Nicole Bowman reveal the segmentation secrets, automation strategies and scalable tactics that are…
Julie Sullivan’s Playbook Includes a Masterclass in Chapter Revival
What do you do when your chapter is on life support and others have walked away? Chapter Merit Award winner Julie Sullivan didn’t just answer that question – she turned a seemingly insurmountable challenge into a masterclass in transformational leadership. Discover the unconventional strategies and…
Independent and Unstoppable: Mastering the Solo Event Pro Path
The gap between independent event organizers who thrive and those who struggle comes down to knowing what works and what doesn’t. Industry veterans Jennifer D. Collins and Necoya L. Tyson reveal the collaboration strategies, project management practices and critical pitfalls that can make or break…
Is Your Event Actually Safe? What Every Organizer Needs to Know
Most event organizers focus on logistics, but threat actors focus on vulnerabilities. This article breaks down what today’s event security landscape actually looks like and gives you a practical framework for protecting your attendees without compromising the experience that brings them through the…
CEM Spotlight on Mohammed Alammar, CEM
Mohammed Alammar, CEM shares how earning the CEM designation has enhanced his contributions to the exhibitions and events industry. The post CEM Spotlight on Mohammed Alammar, CEM appeared first on IAEE.
What Does the Next Generation Really Want from Trade Shows?
Perhaps you’ve heard the theories about what younger professionals want to experience on the trade show floor, but have you actually asked them? CEIR did, and the answers might just change how you think about your next event. Get a sneak peek at the research straight from the people who lived it,…
Why Attendees Forget Your Event (And How to Fix It)
Your attendees are engaged, energized and taking notes – yet it doesn’t take long for them to forget most of what they gained. Event designer Lisa Schulteis reveals why “more content” isn’t the answer and shares the brain science behind creating events that actually stick. Discover what you’re…
Leading vs. Reacting: Where Do You Fit?
The industry pros that are pulling ahead in 2026 aren't necessarily the ones with the most information – they're the ones who know how to act on it. Geopolitical shifts, rising costs and rapid technological change are rewriting the rules of business, making operating from a reactive mode obsolete.…
Stop Blasting, Start Guiding: How Strategic Communication Drives Event Success
The difference between a forgettable event and a transformative one often comes down to a single question: did your communications guide people, or just inform them? IAEE’s Nicole Bowman and Beverly Elliott break down the communication framework behind Expo! Expo! 2025 to share exactly how…
Kara Dao is Breaking Barriers and Building Belonging
What does it take to become the first of your kind in an entire industry, and then use that platform to lift others up? Discover how Cathy Breden Woman of Achievement Award winner Kara Dao is redefining success in exhibitions and events by making inclusion and mentorship as important as operational…