Industry News
Curated headlines from the trade show and exhibition industry's top publications, associations, and expert blogs.
Trade Show Follow-Up Strategies
Trade shows are one of the best and thriving face-to-face marketing strategies. There is nothing that replaces meeting face-to-face. That’s why trade shows and events are still one of the strongest forms of marketing. Although an expensive way to market, the return on investment can be tremendous.…
Generate Quality Trade Show Leads
Let’s face it – face-to-face events and trade shows can be costly. In fact, face-to-face marketing encompasses a large percentage of most marketing budgets. It makes sense that getting the best return on investment, or ROI is essential. One of the best ways to gain ROI is through qualified lead…
How to Make Your Booth Stand Out
Trade Show Success Strategies: How to Make Your Booth Stand Out The trade show floor can be a difficult and very competitive place to gain the attention of your desired visitors. For trade show success and to meet your return on investment (ROI), one of your best chances to create brand awareness…
Selecting a Booth Design Company
You only have one chance to make a first impression. Choosing the right trade show booth design company can make it a good one. It makes sense that when you are exhibiting in a trade show, your chance to make a first impression is primarily in your trade show booth design. Trade shows are a […] The…
To Speak or Not to Speak
Why you should pursue speaking opportunities at trade shows and industry events. There are several ways that you can boost your return on investment at trade shows and industry events. In this article, we will discuss why applying for and considering speaking opportunities at trade shows or…
Stretch Your Trade Show Budget
Introduction There is no way around it, exhibiting in a trade show can be costly. However, there are some things you can do to stretch your trade show budget. From booth space fees to drayage, electricity and more costs can add up fast. Since face-to-face marketing truly holds its place in the…
Corporate Event Planning Tips
Corporate events are the perfect way to help your company reach its goals and objectives. Whether it’s customer growth and retention, a new product or service launch or customer education and awareness; these events can be major milestones for business growth. Nothing can replace the meaningful…