Industry News
Curated headlines from the trade show and exhibition industry's top publications, associations, and expert blogs.
Sweet Details and Strong Crowds: Wedderspoon’s Expo West Presence
There’s a particular kind of energy that surrounds a brand when it’s ready to reintroduce itself—not tentatively, but with clarity and confidence. That was very much the case with Wedderspoon this past fall and winter as we partnered on their latest trade show presence. Interestingly, this wasn’t…
How to Be Your Own Marketing Department In the Trade Show Business
by Emma Grace Brown Trade show marketers are often expected to do it all — strategy, booth design, lead capture, follow-up campaigns, and brand storytelling. If you don’t have a large in-house team, you are the marketing department. The good news? Marketing isn’t magic. It’s a system built on…
Emotional Connection Trade Shows: What Really Stands Out
Trade show marketing is loud by nature. Everyone’s trying to stand out — with banners that shout, booths that glow, and enough swag to fill a carry-on. But in all that noise, there’s one thing that actually makes people stop: emotional connection. And that’s the part most brands overlook. Trade…
How to Amplify Your Trade Show Impact with the Help of Digital Tools
Guest article by Emma Grace Brown Trade shows are noisy. Not just audibly, but mentally. Everyone’s trying to get seen, heard, scanned, followed, and remembered — often in under 30 seconds. And in that blur of color-coded lanyards and badge beeps, the exhibitors who stand out aren’t just loud.…
Condit Exhibits at Natural Products Expo West 2024 – A Photo Recap
Better late than never! Back in March, I had the pleasure of photographing a series of beautifully designed and fabricated exhibits for Condit Exhibits at Natural Products Expo West in Anaheim. This was my second time working with Condit, and once again, I was impressed by their creativity,…
Speaking at Industry Events: A Growth Strategy for Small Business Owners
Guest article by Emma Grace Brown Public speaking doesn’t always mean standing on a TED stage. For small business owners, it often means grabbing a mic at trade shows, local expos, or industry conferences—spaces where your target audience is already paying attention. These moments offer more than…
Why Professional Photography of Your Trade Show Exhibit Is a Must-Have Investment
The Snap That Lasts Trade shows move fast. One minute, your booth is a buzzing hub of activity; the next, the carpet’s being rolled up, and all that’s left is a pile of dismantled displays and a stack of business cards. But long after the crowds have gone and the swag bags have been unpacked, […]
Sustainable Practices for Exhibitors at Natural Products Expo West
As one of the industry’s most anticipated gatherings, Natural Products Expo West provides a prime platform for exhibitors to showcase their commitment to sustainability. For exhibitors, sustainable practices at Expo West aren’t just about meeting attendee expectations but also about reinforcing…
Maximize Your Craft Show Success: Essential Tips for Artists and Vendors
This is a guest post by Emma Grace Brown. Craft and vendor shows provide a great platform for artists, makers, and vendors to showcase and sell their work. These shows are often attended by individuals looking for unique, handmade products they cannot find anywhere else. However, several things…
Leveraging AI for Pre-Show Marketing in Tradeshows
If nothing else, I’m a forward-looking guy. Yes, yes, I know; I visit the past a lot in my mind and in my music selection. After all, I’m fast approaching 70. Still, I embrace the digital age in most, if not all, of its many forms. I recently thought it would be worthwhile to check […]
A Tribute to a True Pioneer: Bob Moore and a Partnership that Spanned Nearly Two Decades
With a heavy heart and deep respect, I reflect on my 18-year journey with Bob’s Red Mill, a trailblazing healthy food producer based in Portland. The recent passing of its venerable founder, Bob Moore, at the age of 94 marks the end of an era. This piece is a tribute to Bob and to a […]