Industry News
Curated headlines from the trade show and exhibition industry's top publications, associations, and expert blogs. Stay current with exhibitor announcements, show openings, industry trends, and market news from across the events world. Whether you follow technology, healthcare, food, or manufacturing events, our news feed surfaces the stories that matter to trade show professionals, exhibitors, and event marketers.
How to Create Winning Trade Show Pitches and Marketing Strategies
Guest Post by Emma Grace Brown For trade show businesses, startup founders, sales leads, and small marketing teams, the hardest part of an event often isn’t the logistics; it’s earning a moment of attention in a noisy aisle. The core tension is simple: plenty of people pass the booth, but too few…
TradeshowGuy Monday Morning Coffee, April 2, 2018: Briana Belden
The post TradeshowGuy Monday Morning Coffee, April 2, 2018: Briana Belden appeared first on TradeshowGuy Blog.
TradeshowGuy Monday Morning Coffee, August 20, 2018: Vacations!
Nothing like a good vacation to recharge your batteries, amiright? This episode of the TradeshowGuy Monday Morning Coffee plunges in headfirst into the cold and bracing effect of a good week or two off from work. And how it increases a company’s productivity! https://youtu.be/sgoZrMPQZwE The post…
There’s Always a Tradeoff
When I first got into the exhibit industry in the early ‘00s, the company I was hired by, Interpretive Exhibits in Salem, was heavily involved in the design and installation of an exhibit for the Army Corps of Engineers. It was a permanent installation (still there) at The Dalles Dam in The Dalles,…
TradeshowGuy Monday Morning Coffee, April 27, 2020: Ken Newman and Robert Middleton
We’re all in a quandary: what to do to work our way through the Coronavirus COVID-19 Pandemic and still work with clients in a meaningful way. For this week’s TradeshowGuy Monday Morning Coffee, I caught up with two busy marketers, one in the tradeshow world, and one not. Ken Newman of Magnet…
Tradeshow Planning for 2022: Video
If 2019 was normal, 2020 was not. Neither was 2021, although it’s an improvement over last year. What about 2022? It’s not going to be normal although I think we’ll get a little closer. Maybe normal will never really return. Here’s a look at a handful of things to consider at you look at your […]…
Natural Products Expo West 2022 Re-Cap
The post Natural Products Expo West 2022 Re-Cap appeared first on TradeshowGuy Blog.
How Trade Show Lightbox Displays Can Help Small Exhibitors Improve Booth Visibility
Guest article by Joyce at Frame Plus. Trade show floors are busy places. A small exhibitor may be competing for attention next to larger booths, louder demos, hanging signs, product samples, and fast-moving aisle traffic. In that setting, visibility is not only about having a bigger booth. It is…
5 Banner and Display Decisions That Separate Polished Booths from Forgettable Ones
Guest article by Doug Reed A trade show booth gets evaluated in about three seconds by someone walking the aisle. In that window, your graphics either pull them in or lose them to the next booth. Most exhibitors put real thought into their table setup, giveaways, and talking points, but rush the…
Framing the Floor: A Continued Partnership with Condit Exhibits at Expo West
There’s a certain kind of quiet satisfaction in photographing a busy trade show floor and making it look… still. Controlled. Intentional. That’s been the ongoing collaboration with Condit Exhibits over the past three years at Natural Products Expo West—capturing their work in a way that lets the…
Sweet Details and Strong Crowds: Wedderspoon’s Expo West Presence
There’s a particular kind of energy that surrounds a brand when it’s ready to reintroduce itself—not tentatively, but with clarity and confidence. That was very much the case with Wedderspoon this past fall and winter as we partnered on their latest trade show presence. Interestingly, this wasn’t…
How to Be Your Own Marketing Department In the Trade Show Business
by Emma Grace Brown Trade show marketers are often expected to do it all — strategy, booth design, lead capture, follow-up campaigns, and brand storytelling. If you don’t have a large in-house team, you are the marketing department. The good news? Marketing isn’t magic. It’s a system built on…
Emotional Connection Trade Shows: What Really Stands Out
Trade show marketing is loud by nature. Everyone’s trying to stand out — with banners that shout, booths that glow, and enough swag to fill a carry-on. But in all that noise, there’s one thing that actually makes people stop: emotional connection. And that’s the part most brands overlook. Trade…
How to Amplify Your Trade Show Impact with the Help of Digital Tools
Guest article by Emma Grace Brown Trade shows are noisy. Not just audibly, but mentally. Everyone’s trying to get seen, heard, scanned, followed, and remembered — often in under 30 seconds. And in that blur of color-coded lanyards and badge beeps, the exhibitors who stand out aren’t just loud.…
Condit Exhibits at Natural Products Expo West 2024 – A Photo Recap
Better late than never! Back in March, I had the pleasure of photographing a series of beautifully designed and fabricated exhibits for Condit Exhibits at Natural Products Expo West in Anaheim. This was my second time working with Condit, and once again, I was impressed by their creativity,…
Speaking at Industry Events: A Growth Strategy for Small Business Owners
Guest article by Emma Grace Brown Public speaking doesn’t always mean standing on a TED stage. For small business owners, it often means grabbing a mic at trade shows, local expos, or industry conferences—spaces where your target audience is already paying attention. These moments offer more than…
Why Professional Photography of Your Trade Show Exhibit Is a Must-Have Investment
The Snap That Lasts Trade shows move fast. One minute, your booth is a buzzing hub of activity; the next, the carpet’s being rolled up, and all that’s left is a pile of dismantled displays and a stack of business cards. But long after the crowds have gone and the swag bags have been unpacked, […]
Sustainable Practices for Exhibitors at Natural Products Expo West
As one of the industry’s most anticipated gatherings, Natural Products Expo West provides a prime platform for exhibitors to showcase their commitment to sustainability. For exhibitors, sustainable practices at Expo West aren’t just about meeting attendee expectations but also about reinforcing…
Maximize Your Craft Show Success: Essential Tips for Artists and Vendors
This is a guest post by Emma Grace Brown. Craft and vendor shows provide a great platform for artists, makers, and vendors to showcase and sell their work. These shows are often attended by individuals looking for unique, handmade products they cannot find anywhere else. However, several things…
Leveraging AI for Pre-Show Marketing in Tradeshows
If nothing else, I’m a forward-looking guy. Yes, yes, I know; I visit the past a lot in my mind and in my music selection. After all, I’m fast approaching 70. Still, I embrace the digital age in most, if not all, of its many forms. I recently thought it would be worthwhile to check […]