Industry News
Curated headlines from the trade show and exhibition industry's top publications, associations, and expert blogs. Stay current with exhibitor announcements, show openings, industry trends, and market news from across the events world. Whether you follow technology, healthcare, food, or manufacturing events, our news feed surfaces the stories that matter to trade show professionals, exhibitors, and event marketers.
Champagne Taste, Lemonade Budget
Your attendees have five-star expectations but you have a modest budget. That’s no problem for these two industry veterans and they’re prepared to show you how to close that gap by using what’s already in the room such as venue features, local partners and sponsorship dollars to deliver the…
Revenue Strategies That Deliver
If you attended Expo! Expo! last December, you walked away with sharper sales instincts, bolder sponsorship pitches and a new appreciation for what your own data can tell you. If you weren’t able to make it, this blog series is your chance to catch up on the strategies that are still paying off…
My CEM is a Lifelong Compass
Nearly 30 years after earning his CEM, Tom Cindric says the credential still shapes how he shows up in the industry by sharpening his edge, deepening trust with colleagues and keeping him hungry to learn in a field that never sits still. Discover how one designation became a lifelong compass for…
Prompt Like an AI Pro
Typing a request into a chatbot and getting AI to deliver brand-ready content are two very different skills. Across three live sessions, marketing expert Chris Gloede will dive into the techniques that separate average prompts from the most effective gamechangers. Read on to learn how to prompt…
Know Your Consumer’s Mindset
Rising anxiety. A widening gap between income and cost of living. Loyalty that shifts the moment a brand misreads the room. Catch up on the insights helping exhibitions and events executives decode today’s buyer psychology, then join us at CEIR Predict this September to hear what's coming next. The…
These Future-Ready Innovations Are Shaping Events
If you attended Expo! Expo! last December, you left with innovative frameworks, fresh language for ideas and a renewed sense of what’s possible for your show. If you weren’t able to make it, this blog series is your chance to catch up on the conversations that are still shaping how organizers think…
The Ripple Effect of Recognition
Behind every award-winning trade show is a person whose work deserves a moment in the spotlight. IAEE Chairperson Brian Pagel makes the case that recognition is more than a "nice to have" in our industry – it's a strategic lever that builds culture, retains talent and lifts the entire community.…
What’s Next for Our Industry in Washington? A Conversation with ECA’s Tommy Goodwin
What happens in Washington, D.C. doesn’t stay there, it shows up across the U.S. exhibitions and events ecosystem. Here, ECA President & CEO Tommy Goodwin breaks down the political and policy developments every industry professional needs to know heading into the second half of 2026. Because the…
Dennis Smith’s Legacy Will Shape Tomorrow’s Leaders
What does it take to leave a lasting mark on an entire industry? In this candid conversation, discover how Pinnacle Award winner Dennis Smith’s approach to navigating crisis, championing the next generation and thinking globally has created a blueprint for meaningful impact. Spoiler alert: you will…
The Cost of Showing Up and Why Our Industry Must Rethink Value
Trade show budgets are under serious strain and the numbers don't lie. IAEE Chairperson Brian Pagel looks at what the latest industry research reveals about where exhibitor dollars are disappearing, and why organizers can no longer afford to look the other way. The question isn't just whether…
Design Experiences That Exceed Expectations
If you attended Expo! Expo! last December, you left brimming with action items and the kind of clarity that only comes from being in a room full of people who truly ‘get it.’ If you weren’t able to make it, this blog series is your backstage pass to the sessions that are still sparking…
My CEM Still Opens Doors
After more than three decades in the exhibitions industry, Dan Cole has a simple answer for anyone debating whether to earn their CEM: the credential doesn’t just sharpen your skills, it compounds them. From speaking on global stages to teaching the very curriculum that once shaped him, Dan traces…
How Tara Brashear Mastered the Art of Showing Up
Discover the secrets behind building thriving professional communities from an award-winning leader who is helping transform her chapter. Chapter Merit Award winner Tara Brashear shares practical strategies for fostering authentic member connections, creating educational experiences that truly…
How to Win and Keep Exhibitors
Filling your exhibit hall is one thing but building a roster of exhibitors who come back year after year is something else entirely. The good news? Your peers have figured out some smart, low-cost ways to do both. Here’s what they shared. The post How to Win and Keep Exhibitors appeared first on…
Is Your Event an Experience or Just a Service?
Time is the new currency, smartphones are your competition and your attendees are settling for less than they truly want. The most forward-thinking organizations are already moving from passive presentations to dynamic conversations and from information delivery to collaborative output that…
Is Your Event an Experience or Just a Service?
Time is the new currency, smartphones are your competition and your attendees are settling for less than they truly want. The most forward-thinking organizations are already moving from passive presentations to dynamic conversations and from information delivery to collaborative output that…
Healthy Strategies for Healthcare Sponsorship
The rules around healthcare event sponsorship are getting tighter, but the playbook is getting smarter. Discover how leading organizers are turning compliance constraints and vendor complexity into competitive advantages. The insights might just change how you approach your next event. The post…
Cutting Your Carbon Footprint from the Show Floor to the Supply Chain
Wanting to reduce your exhibition’s environmental impact is a great start but knowing exactly where to focus across a sprawling show floor, a complex supply chain and thousands of traveling attendees is where most organizers get stuck. The third installment of our sustainability series cuts through…
Kristin Martinez Exemplifies the Power of Proactive Leadership
Discover the strategies behind transforming chapter engagement and creating pathways for the next generation of events professionals! Chapter Merit Award winner Kristin Martinez reveals how she successfully brought academia and industry together, why hands-on mentorship matters more than ever and…
Big Ideas for Better Events
If you attended Expo! Expo! last December, you left with tons of notes, a head full of ideas and enticing strategies you couldn’t wait to put into action. If you weren't able to make it, this blog series is your chance to catch up on the conversations that are still resonating months later. We’re…