Industry News
Curated headlines from the trade show and exhibition industry's top publications, associations, and expert blogs. Stay current with exhibitor announcements, show openings, industry trends, and market news from across the events world. Whether you follow technology, healthcare, food, or manufacturing events, our news feed surfaces the stories that matter to trade show professionals, exhibitors, and event marketers.
40 Things You Do @ Trade Shows
Trade shows can be a strange world whether you are an exhibitor, attendee, or an industry insider. While many behaviors might seem normal to you as a member of the trade show community, others are downright bizarre to those who rarely set foot in a trade show hall. The post 40 Things You Do @ Trade…
Why Are Companies So Bad at Trade Show Marketing?
Some companiees will hint at it. Then there are the ones who are honest. They simply don't understand trade show marketing. That's not surprising. It's rarely taught on the undergraduate or graduate level. At best, it's mentioned in passing in a marketing textbook. The post Why Are Companies So Bad…
10 Things to Consider Before Buying a Portable Modular Trade Show Display
Attend any recent trade show and you'll see many, many portable modular displays. They have gone from the exception to the rule in many show halls over the past two or three years. Visually, the reason is obvious. The post 10 Things to Consider Before Buying a Portable Modular Trade Show Display…
10 Things Zombies Can Teach Us About Tradeshow Marketing
Single-minded Focus. You may not appreciate their all-consuming desire to eat your flesh, but they are committed to the task. They let nothing get in their way, except an ax to the brain. Your next trade show will be wildly successful, if you make it a priority, not an afterthought. The post 10…
10 Things To Ask When Renting Trade Show Furniture
Selecting trade show rental furniture is a critical step in your exhibit planning timeline and it should happen well before your move-in. Ideally, you’re confirming your exhibition rental furniture several weeks (if not months) in advance. The post 10 Things To Ask When Renting Trade Show Furniture…
Comparing Modular Wall Systems — Timed Assembly Video
If you have assembled a Gravitee One-Step Exhibit (either as a purchase or a rental), you know it’s unlike any other wall system. There are no loose connectors. Just two corners (one adjustable). The post Comparing Modular Wall Systems — Timed Assembly Video appeared first on Classic Exhibits.
How Three Exhibit Companies Changed Their Businesses
These three exhibit owners made the gutsy decision to change their business model. It wasn't an easy decision but they chose to see a problem as an opportunity. The post How Three Exhibit Companies Changed Their Businesses appeared first on Classic Exhibits.
The Ultimate Guide to Trade Show Giveaways (2026 Edition)
When used wisely, trade show giveaways are an investment in your business. They serve as silent salespeople, promoting your company long after the trade show or sales event is over. If you are considering adding incentives to your marketing strategy, you are in luck. The post The Ultimate Guide to…
How Modern Smartphones and Trade Shows are Similar
You probably don’t consider smartphones and trade shows as having much in common. After all, one is small enough to hold in your hand, and the other is a large attractive display in an exhibit hall. However, you might be surprised at how similar they really are. The post How Modern Smartphones and…
How to Convert Trade Show Attendees to Customers
What are the best ways to turn trade show visitors into paying customers? Try the following tips to show off your business in the best light and attract great, loyal customers like bees to honey. The post How to Convert Trade Show Attendees to Customers appeared first on Classic Exhibits.
10 Reasons Why I Love to Attend Trade Shows
Over the years, I’ve read 100s of articles about why trade shows are important, why exhibit marketing is effective, and why we MUST attend them. They make sense, in the same way that taking vitamins makes sense. The post 10 Reasons Why I Love to Attend Trade Shows appeared first on Classic Exhibits.
Check the Meter on Your Trade Show Display. It’s Expired!
Several years ago, I wrote "What's the Expiration Date of Your Trade Show Display?" Has your trade show display reached its expiration date? Here are 20 more clues that time has expired on your exhibit. The post Check the Meter on Your Trade Show Display. It’s Expired! appeared first on Classic…
Trade Show Games: The 5 Elements of Success
Trade show games are a fun way to get more traffic into your trade show booth. They add an element of play, competition, and excitement that wakes up attendees dulled by trudging down countless trade show aisles. To make your trade show games a success, be sure to follow these 5 Elements of…
7 Tips to Working with an Exhibitor Appointed Contractor (EAC)
I am often asked, “Why use a Trade Show Exhibitor Appointed Contractor (EAC)?” For our discussion, let's focus on companies that set up and take down the exhibits for exhibit houses and exhibitors across the country. These labor service providers offer the expertise necessary to get shows up on…
Becoming Bigfoot at EXHIBITORLIVE
“Would you ever consider dressing up as Bigfoot on the show floor to help promote our Believe theme?” Are you kidding me? Did you even have the slightest sense of who you are speaking with? Do you think there is even the slightest chance I might say no? Come on! Dressing up as Bigfoot and walking…
Top Technology Trade Shows and Exhibit Setup Tips
Technology companies understand that a successful trade show can boost their sales for the year. As a result, they take their trade show planning seriously. They develop a comprehensive strategy for their pre-show, show, and post show activities. The post Top Technology Trade Shows and Exhibit…
Hybrid Booth Layout Tips for Hardware & Software
In the days of yore, trade show exhibits were simple: graphics, products, and lights. Today’s exhibits feature hybrid booth layouts blending hardware and software. This physical and digital combination creates both design complexity and marketing opportunities. The post Hybrid Booth Layout Tips for…
EXHIBITOR 2026 FindIt Top 40 Exhibit Producers
The EXHIBITOR Group recently announced the 9th Annual FindIt Top 40 Exhibit Producers. And for the 9th consecutive year, Classic Exhibits made this prestigious list. The post EXHIBITOR 2026 FindIt Top 40 Exhibit Producers appeared first on Classic Exhibits.
BOGO Offer on Symphony Portables & BannerBug Stands
Purchase a Symphony Portable in March and April and get a FREE BannerBug Banner Stand (BB-001). Choose from over 80 Symphony 10, 20, and 30 ft. kits. See the details in the promotional flyer. The post BOGO Offer on Symphony Portables & BannerBug Stands appeared first on Classic Exhibits.
Small Booth Strategies for First-Time Fancy Food Exhibitors
Are you a first-time exhibitor at the Summer Fancy Food Show in NYC? Congratulations! The SFFS is a marathon of tasting, networking, and business deals, open only to qualified members of the food trade. Think retail buyers, distributors, chefs, and the press. Expect to see over 32,000 attendees,…