Industry News
Curated headlines from the trade show and exhibition industry's top publications, associations, and expert blogs. Stay current with exhibitor announcements, show openings, industry trends, and market news from across the events world. Whether you follow technology, healthcare, food, or manufacturing events, our news feed surfaces the stories that matter to trade show professionals, exhibitors, and event marketers.
Sticky Show Floor 101: Seven Strategies to Drive Attendee Engagement
CHICAGO — The events industry is full of terminology that might leave rookies scratching their heads. One key vocabulary word is “sticky,” which is used to describe many successful show floors. If you’re new here, this might sound strange, but don’t worry. This is not “sticky” in the literal sense.…
The NAAA World Remarketing Convention to Deliver Quality Education Addressing Key Topics in 2026
SEATTLE — Founded in 1948, the National Auto Auction Association (NAAA) is a nonprofit organization dedicated to meeting the needs of the wholesale auto auction industry. The association is made up of around 340 regular auction members, as well as 140 associate members that are part of different…
Force Majeure Meets Force of Nature: This Summer Trade Shows Battle the Heat
SILVER SPRING, Md. — The Trade Show Network Marketing Group counts 303 trade shows and professional exhibitions running across the United States during the summer of 2026. They’re arriving just as North America stares down an unusually hot season, fueled by a historically strong Super El Niño in…
Bill Lynch Reflects on 25 Years of Reinventing the Fancy Food Show
NEW YORK — After more than 25 years with the Specialty Food Association (SFA), including the last six as president, Bill Lynch will step down when his current term concludes in March 2027. During his tenure, Lynch helped guide the organization through one of the most turbulent periods in the…
New Freeman Trends Report Highlights the Untapped Potential of Unstructured Learning
CHICAGO — Freeman released the second part of its Freeman Trends Report, “Unpacking XLNC: The Future of Adult Learning at Conferences and Trade Shows,” focused on the learning component of the XLNC framework. One of the key findings from the report, which reflects a nearly balanced 50-50 response…
Interactive Activations Are Redefining Booth Success
HILLSBOROUGH, NJ — Badge scans. Booth traffic. Business cards. For decades, those metrics defined trade show success. Today, they’re no longer enough. That shift reflects changing attendee expectations. According to Freeman research, attendees rank hands-on, interactive experiences as their…
Hyve Group Bets Big on AI and Fintech with Recent Acquisition
CHICAGO — Hyve Group continues its buying spree in 2026 with the acquisition of RAISE Summit, MACHINA Summit and Signal Week (formerly Paris Blockchain Week). RAISE Summit serves the AI industry, while MACHINA Summit is dedicated to physical AI and robotics and Signal Week is a flagship event for…
Hyve Group Enters Legal Events Space with Acquisition of LegalTechTalk
LONDON — Hyve Group is entering the legal events space with its acquisition of LegalTechTalk, a London-based company that organizes industry shows for professionals from law firms, corporate legal departments and technology companies. According to Hyve CEO Mark Shashoua, the groundwork for the…
NY NOW® Positions Itself as the Crossroads of Global Design
NEW YORK CITY — Founded more than 100 years ago, NY NOW® has always been the place to find international artisans alongside mainstream brands. Now, it’s clear that since the show was acquired from Emerald by Rockview Management Group this spring, its new leaders — industry veterans Dorothy Belshaw,…
Events Venture Groups Marks Third Syndication in 2026 with Nexus Labs
CHICAGO — The Events Venture Group (EVG) continues its momentum in 2026 with an investment in Nexus Labs, which produces the virtual conference series NexusCast and an annual NexusCon flagship event, and provides a subscription intelligence product, Nexus Pro, for the Connected Buildings industry.…
Marie Browne Becomes Senior Vice President, Head of ReedPop
RICHMOND, U.K. — Marie Browne joined RX’s ReedPop as Senior Vice President, Head of ReedPop. Browne will lead the organization’s U.S. business, working with teams across its portfolio to help its events flourish, strengthen relationships with creators, partners and exhibitors, and keep delivering…
The Recipe for the Summer Fancy Food Show’s Staying Power
NEW YORK CITY — Seventy years after its debut, the Summer Fancy Food Show isn’t relying on its legacy to stay relevant. Instead, the Specialty Food Association (SFA) continues to evolve its flagship event by emphasizing curated buyer connections, international growth, emerging brands and measurable…
Events Industry M&A Is Red Hot: What Does It Mean?
CHICAGO — M&A activity is heating up in the live events industry, with some of the industry’s largest deals taking place within a two-month window. But what does all the activity mean for the professionals working in the industry? Trade Show Executive (TSE) breaks down what deals have been made so…
Hardwired for Events: A Q&A with Lochlainn Byrne
NEW YORK CITY — Rozie Synopsis, an AI-powered platform that provides event knowledge amplification and exhibitor lead activation, is helping organizers drive exhibitor and attendee ROI and retention, and supercharge profit. Trade Show Executive’s (TSE) Young Professionals Corner spoke with…
Founder Q&A: Solome Tibebu Talks Inspiration through Acquisition Integration
CHICAGO — What happens when you combine a deep-rooted understanding of a community with the expertise that comes from years in consulting, funding and technology spaces, and a need for connection? For Solome Tibebu, that combination resulted in her founding Behavioral Health Tech. During COVID,…
Restaurant Events, LLC., Announces the Launch of the Carolinas Restaurant Show
CHARLOTTE, N.C. — Restaurant Events, LLC., announced the launch of the Carolinas Restaurant Show. This annual event will serve the restaurant, foodservice and hospitality industries in North and South Carolina, and the surrounding region, and debut June 16-17, 2027, at the Charlotte Convention…
ESCA SEC 2026 Provides Tactical Learnings in Stunning Banff
BANFF, Alberta, CA — The Exhibition Services and Contractors Association (ESCA) held its annual Summer Educational Conference at the Fairmont Banff Springs in Canada’s province of Alberta. The event took place June 28-July 2, and brought together professionals from contractors, vendors and venues…
New Events Industry Study Emphasizes the Need for Outcome-Based Sales Approach
CHICAGO — A new events industry study focused on exhibit and sponsorship sales strategies reports that growth in exhibit and sponsorship revenue is real but conditional as budget scrutiny increases and customers look for more engagement and ROI evidence around business outcomes. The study, which…
Inside Diversified’s Leadership Enhancement
PORTLAND, Maine — Diversified expanded its leadership teams across its corporate operations and U.S. division. This is part of a broader strategy to accelerate growth, deepen digital innovation and maximize value to the professional communities it serves. Global Technology and Digital Office…
Ai4 2026 to Display the Full AI Ecosystem
LAS VEGAS — Since 2018, Ai4 has been on a mission to bring together business leaders, technologists, researchers, investors and startups in the artificial intelligence (AI) space to explore its real-world impact. Just like AI itself, the event has evolved rapidly — growing from a niche gathering in…