Industry News

BNY maakt resultaten over het tweede kwartaal van 2026 bekend

NEW YORK, 16 juli 2026 /PRNewswire/ -- The Bank of New York Mellon Corporation ("BNY") (NYSE: BNY), een wereldwijd bedrijf voor financiële dienstverlening, heeft de financiële resultaten voor het tweede kwartaal van 2026 bekendgemaakt. Het resultatenbericht van de onderneming, de...

CB&I TO COMPLETE KITTIWAKE JOURNEY WITH LIFE OF FIELD CONTRACT AWARD

ABERDEEN, Scotland, July 16, 2026 /PRNewswire/ -- CB&I's Asset Solutions business (formerly part of Petrofac) has secured a further contract with EnQuest to continue managing the Kittiwake asset in the UK North Sea as Duty Holder through to cessation of production (COP) and...

Un havre de calme au milieu du tumulte : Hisense propose aux supporters des expériences plus inclusives de la Coupe du monde de la FIFA 2026™ dans les 16 villes hôtes

QINGDAO, Chine, 16 juillet 2026 /PRNewswire/ -- Hisense, marque leader mondial dans le domaine de l'électronique grand public et de l'électroménager, s'associe à la FIFA et à KultureCity afin d'offrir aux supporters présentant des sensibilités sensorielles une expérience plus inclusive...

Csquare, Inc. Announces Pricing of Initial Public Offering

DALLAS, July 16, 2026 /PRNewswire/ -- Csquare, Inc. ("Csquare") today announced the pricing of its initial public offering of 50,000,000 shares of its common stock at an initial public offering price of $21.00 per share. Csquare has granted the underwriters a 30-day option to purchase up...

CSTS Enterprises And Connexus Travel Team Up With Sichuan Airlines Launch Exclusive World Cup-Themed Flights

Unique in-flight activation brings Chinese football fans to the excitement of World Cup 2026™ with exclusive fan experiences, VIP services, and opportunities to access quarter-final matches. CHENGDU, China and HONG KONG, July 16, 2026 /PRNewswire/ -- CSTS Enterprises (CSTS), in...

RESEARCH ADVANCES FROM THE 2026 ALZHEIMER'S ASSOCIATION INTERNATIONAL CONFERENCE

LONDON, July 16, 2026 /PRNewswire/ -- The latest scientific advances reported at the Alzheimer's Association International Conference® 2026 (AAIC®) included new insights into Alzheimer's blood tests for improving diagnosis in primary care and for predicting future cognitive decline. Other...

Smart Meetings·3 months ago

Beyond the Prompt: 8 Quick Wins With AI for Event Planners

This is not the moment for digital transformation. It's the moment for a few quick wins with AI. Here are AI tools for some “quick wins,” organized by the job, not the tool, with a few options worth a look for each. The post Beyond the Prompt: 8 Quick Wins With AI for Event Planners appeared first…

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BizBash·3 months ago

VidCon 2026: See the Creative Booths, Lounges, and Activations From This Year’s Event

The annual conference returned to Anaheim, bringing together creators, vloggers, gamers, and executives.

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BizBash·3 months ago

This Agency Wants to Create Spaces for Experiential Marketers to Have Candid Conversations

Last month, as Cannes Lions kicked off in France, Sparks gathered senior-level experiential professionals in New York to discuss where the industry is headed.

Read at BizBash

Skyline Exhibits·3 months ago

Custom Modular vs. Fully Custom Exhibits: What is Best for Your Brand

Article Summary Custom modular exhibits combine a reusable, reconfigurable framework with custom design elements, delivering the same visual impact as fully custom exhibits while offering greater flexibility, lower long-term costs, and the ability to rent, own, or blend both approaches. Fully…

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Trade Show Executive·3 months ago

Marie Browne Becomes Senior Vice President, Head of ReedPop

RICHMOND, U.K. — Marie Browne joined RX’s ReedPop as Senior Vice President, Head of ReedPop. Browne will lead the organization’s U.S. business, working with teams across its portfolio to help its events flourish, strengthen relationships with creators, partners and exhibitors, and keep delivering…

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Pre-Registration Now Open: EMMA Announces an Event Measurement Certification Course

The Event Marketing Measurement Association (EMMA, formerly EMMC) has launched the industry’s most comprehensive event measurement certification course, designed for event and marketing people at all levels—from professionals beginning their event measurement journeys to seasoned marketers who want…

Survey Says: How LYX Designs Event Feedback to Fuel Discovery

The earliest post-event surveys in the experiential marketing industry often involved a clipboard, pen and paper, and covered broad-stroke sentiment markers and anecdotal feedback on intent. (Are they “most likely,” or aren’t they?) But the survey has evolved into a strategic evaluation tool that’s…

Classic Exhibits·3 months ago

What is a Trade Show? A Guide for New Exhibitors.

What is a trade show? Trade Show, as a term, is often used interchangeably with other similar words like conventions, exhibitions, conferences, trade fairs, symposiums, and expos. And while they are similar, trade shows, and in particular professional trade shows, have a specific definition. The…

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Yahoo’s Explorers Society Rewards Attendees for Being Curious at Cannes

When Yahoo dropped anchor at Cannes Lions 2026, it was equipped with its most ambitious festival activation strategy to date, and one very large purple submarine installation. The post Yahoo’s Explorers Society Rewards Attendees for Being Curious at Cannes appeared first on Event Marketer.

Why a Dog Hydration Brand Designed an Activation to Meet Dogs at Their Level

For new brands and challenger brands alike, investing in experiential marketing doesn’t always require a huge budget or “bold” plan. The post Why a Dog Hydration Brand Designed an Activation to Meet Dogs at Their Level appeared first on Event Marketer.