Industry News

Greta Garbo reprend l'affiche dans l'initiative de SKF pour lutter contre le frottement

GÖTEBORG, Suède, 30 septembre 2026 /PRNewswire/ -- Greta Garbo fait son grand retour chez SKF. Plus d'un siècle après sa première campagne pour SKF, l'une des figures les plus emblématiques de notre époque redevient l'égérie de l'entreprise. Recréée grâce à l'intelligence artificielle,...

Trade Show Marketing Timeline: What to Do 6 Months Before Your Event

Build a winning trade show marketing plan with this 6-month timeline. Learn what to do before your event to maximize leads and ROI. The post Trade Show Marketing Timeline: What to Do 6 Months Before Your Event appeared first on Classic Exhibits.

50+ Cool Event Ideas You May Have Missed From Hulu, e.l.f., Oatly, and More

Here’s a look at some steal-worthy ideas we spotted in September 2026.

From MedTech to Agriculture: Why Trade Shows Still Matter Across Minnesota and the Upper Midwest

In a world dominated by digital marketing, social media, email campaigns, and online advertising, trade shows remain one of the most effective marketing tools available to businesses in Minnesota and the Upper Midwest. The post From MedTech to Agriculture: Why Trade Shows Still Matter Across…

Your Guide to the Post-Show Process with NATDA

CHICAGO — Trade show organizers spend countless weeks bringing their event from conception to execution. However, once your show has packed up and attendees have headed home, it’s already time to prepare for the next round — if you haven’t already started. Trade Show Executive’s (TSE) Young…

Advice from the 2026 TSE Women to Watch

CHICAGO — At last week’s Gold 100 Awards & Summit, the 2026 Trade Show Executive (TSE) Women to Watch were recognized for their stellar achievements. TSE’s Young Professionals Corner connected with these distinguished leaders to get their advice for events industry up-and-comers. Monique Abed,…

Five Essential Questions to Ask Before Choosing a Trade Show

Key Takeaways Selecting the right trade show starts with aligning sales, marketing, leadership, and other stakeholders around clear business objectives, target audiences, desired attendee outcomes, and measurable success criteria. By establishing a shared evaluation framework before committing…

On Site: The Ultimate Planning Guide for Trade Shows in Atlantic City

We spent three days in Atlantic City in September. Here's what you need to know if you plan, attend or exhibit at a business event at the Jersey Shore.

10 Sponsorship Trends to Watch in 2027

CHICAGO — The increased focus on providing sponsorships that go beyond logo placement and deliver real business outcomes is leading to more innovative opportunities in the live events space. Industry data backs the trends toward meaningful, objective-based sponsorship sales strategies. According to…

The Best Trade Show Technology Trends Exhibitors Should Watch in 2027

Discover the top trade show technology trends for 2027 to create engaging booths, generate more leads, and improve event ROI. The post The Best Trade Show Technology Trends Exhibitors Should Watch in 2027 appeared first on Classic Exhibits.

CANADA: MTLàTABLE, Halloween Festivities at Jardin Botanique, Strengthening Arctic and Northern Connectivity, and More

US: PCMA's Production Partnerships, Rio Las Vegas' New Group Catering Program, Hilton Santa Clara's Renovation, and More

Top Trending Stories on BizBash: September 2026

Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.

Stax releases Top 20 organiser rankings

The world’s 20 biggest exhibition organisers made a combined $11.7bn in 2025, around 14% more than the year before, according to Grant… The post Stax releases Top 20 organiser rankings appeared first on Exhibition News | The trade for shows..

asembl.group expands Middle East operations with Noble Live FZCO acquisition as regional demand continues to grow

International events collective asembl.group, together with Formation Global, its specialist exhibitions partner, today announced the acquisition of Noble Live FZCO from veSpace, bringing the business into asembl.group as part of its continued international expansion strategy. The move reflects…

Plan Your Next Event with Oak View Group and Do Big Things. Together.

As global leader in venue management, Oak View Group (OVG) offers an expansive—and growing—convention center portfolio, along with the expertise, innovative solutions, and service standards to ensure every event is world class.

Saying no upwards – with evidence

Following on from the last piece about hitting numbers and where they come from, I thought I’d talk about how to say… The post Saying no upwards – with evidence appeared first on Exhibition News | The trade for shows..

Crane Expo 2027 Chennai: Date, Venue, Exhibitors, Ticket Price, Schedule and Complete Event Guide

Crane Expo 2027 Chennai was a specialized B2B exhibition focused on cranes, lifting equipment, material handling technologies and industrial lifting solutions. The event brought together manufacturers, suppliers, engineers, procurement professionals and other industry stakeholders at the Chennai…

Fixing the Seams in Event Technology: From Patchwork to All-in-One

Ask any event professional to draw a map of their tech stack and you’ll usually get something that looks like a subway system designed by committee. Registration lives in one platform. Exhibitor and sponsor management sits in another. Speaker submissions run through a third. The mobile app comes…

Speedy 2: ADITUS’ New Access Control System Now Available

With Speedy 2, ADITUS GmbH introduces a new generation of access management technology for exhibitions and live events. The platform supports modern NFC wallet tickets, unlocks new opportunities for visitor communication, and is designed for future AI-driven security and entry processes. Event…