Industry News
Curated headlines from the trade show and exhibition industry's top publications, associations, and expert blogs. Stay current with exhibitor announcements, show openings, industry trends, and market news from across the events world. Whether you follow technology, healthcare, food, or manufacturing events, our news feed surfaces the stories that matter to trade show professionals, exhibitors, and event marketers.
Expedia Transforms its Multiday Ambassador Summit into a Creator-first Oasis in Palm Springs
Travel content creators are racking up millions of views on city itinerary guides, hidden gem recommendations and flying hacks, and Expedia Group is tapping into their audiences by building a community of brand partners who regularly develop social media content promoting its travel properties and…
Research Report: What We’re Getting Wrong About Education Sessions
Freeman’s latest trends report tackles the learning experience, revealing some major disconnects between what event organizers think attendees want from — and get out of — education sessions and what they say they actually care about.
All Under One Roof: Host Seamless, High-Impact Meetings at Mohegan Sun
At Mohegan Sun, scale and simplicity are not competing priorities — they’re the foundation of the experience. With more than 275,000 square feet of flexible meeting space and 1,600 guest rooms, planners can design and execute full-scale conventions without ever leaving the property.
Coachella 2026: How 25 Brands Took Experiential Marketing to the Desert
Headliners rocked the Empire Polo Grounds at Coachella 2026, but it was the brands who truly reached fever pitch. The post Coachella 2026: How 25 Brands Took Experiential Marketing to the Desert appeared first on Event Marketer.
Beyond the Boardroom: Turning Engagement into Experience
Today’s attendees want more than a packed agenda; they want moments that inspire, connect, and last. That’s where The Palm Beaches stands apart.
How to Deliver NATO-Level Impact at Your High-Profile Conference
We talked to Robert Dingjan, director of the Conference Bureau Ministry of Foreign Affairs for The Netherlands, and Michiel Middendorf, general manager of World Forum The Hague, the venue for the NATO Summit proceedings, for lessons planners of complex gatherings can learn from this high-stakes…
Masters Tournament 2026: How Brands Extended Golf’s Biggest Week Off the Course
In true event industry fashion, the Masters was both a tournament and a cross-country canvas for high-touch brand activations that drew on the traditions of Augusta National Golf Club.
One Portfolio, Endless Possibilities: MGM Resorts Offers the Power of Choice at Scale
At MGM Resorts, scale and flexibility go hand in hand.
AVIXA’s Power Play: AV Association Acquires Lightapalooza
AVIXA plans to co-locate Lightapalooza alongside InfoComm 2027 in Orlando.
Case Study: Visit Salt Lake Debuts DSXO Model
Formerly known as a destination marketing organization (DMO), Visit Salt Lake has since dropped the word “marketing” from its name, moving from a “destination marketing organization” to a “destination, sales and experience organization” (DSXO). The post Case Study: Visit Salt Lake Debuts DSXO Model…
CANADA: Destination Canada's Canadian Tourism Outlook, Bloomafest Tremblant, Toronto Destination Master Plan, and More
US: Hyatt Regency Chicago Renovation, Versa's New Hire, Royal Ascot Celebration in DC, and More
National Outdoor Expo 2027 to relaunch with a discipline-led format and stronger retail focus
The National Outdoor Expo will return in 2027 with a redesigned format shaped around four defining elements: the activities people take part in, the equipment they rely on, the skills they develop and the environments they experience. This approach places disciplines, retail, practical learning and…
The Economy’s Effect on B2B Events
Slow growth. Stubborn prices. A workforce being quietly rewritten by AI. The economic signals are there but are you reading them correctly? Catch up on the insights that are shaping how savvy exhibitions and events executives plan, pivot and lead, then join us at CEIR Predict this September to hear…
Broadwick and Smart Group to launch joint venture
Broadwick and Smart Group have today announced plans for a joint venture catering business that will operate as the exclusive food and beverage partner across Broadwick’s London portfolio. Guests now expect food, drink and service to match the quality of programming and production. The hospitality…
IMEX launches sustainability strategy designed to turn intent into impact
IMEX has today published its first ever sustainability strategy. Written in a storytelling style to encourage readership and engagement, it sets out a clear, action-driven framework designed to help accelerate environmental progress within the IMEX business unit, its two trade shows and the wider…
Introducing MEN – a new mental health support network for men in the events industry
A new initiative designed to support men across the live events, experiential and MICE sectors has officially launched, responding to a growing need for honest conversation and connection in a high-pressure industry. MEN – Meetings & Event Network has been created as a confidential, professionally…
BMA House strengthens sustainability support for event organisers with EVENTsmart and retained ECOsmart Platinum status
BMA House is continuing to build on its long-standing sustainability commitment with the introduction of EVENTsmart, Greengage’s carbon measurement platform, giving clients clearer reporting on the impact of their events and access to more specialist support on carbon reduction. The platform is…
Excel London joins The Business of Events as new partner
The Business of Events has further strengthened its global think tank and advocacy network with the support of Excel London, who will join as a new strategic partner. Excel London is one of Europe’s largest and most successful venues, hosting some 400 events per year and welcoming around four…
Flip-Flop Drop at TED2026: San Diego Celebrates the Event’s Relocation in 2027
San Diego celebrates TED’s relocation with a bold, eco-conscious statement: biodegradable flip-flops that leave “Good Vibes” in the sand.