Industry News
Curated headlines from the trade show and exhibition industry's top publications, associations, and expert blogs.
CEM Spotlight on Mohammed Alammar, CEM
Mohammed Alammar, CEM shares how earning the CEM designation has enhanced his contributions to the exhibitions and events industry. The post CEM Spotlight on Mohammed Alammar, CEM appeared first on IAEE.
Informa Reports Record Earnings in 2025; Projects Growth in 2026
The world’s largest trade show organizer is harnessing AI and data to meet the demands of B2B markets by expanding their events and content offerings.
How to Be Your Own Marketing Department In the Trade Show Business
by Emma Grace Brown Trade show marketers are often expected to do it all — strategy, booth design, lead capture, follow-up campaigns, and brand storytelling. If you don’t have a large in-house team, you are the marketing department. The good news? Marketing isn’t magic. It’s a system built on…
See How Q-PAC Transformed the Fan Experience at AHR 2026
Article Summary Q-PAC, a commercial HVAC technology company specializing in multi-motor plenum fan systems, partnered with Skyline Exhibits to create an immersive AHR 2026 booth that guided attendees through the full customer journey — from product selection to live operation. Through strong…
Data with a voice: economic impact studies as advocacy tools for exhibitions globally
UFI CEO Chris Skeith OBE makes the case for economic impact data as the foundation of meaningful advocacy — and explains why the exhibition industry’s most powerful argument is one that too few people are making loudly enough. There is a story the exhibitions industry has always struggled to tell.…
What Does the Next Generation Really Want from Trade Shows?
Perhaps you’ve heard the theories about what younger professionals want to experience on the trade show floor, but have you actually asked them? CEIR did, and the answers might just change how you think about your next event. Get a sneak peek at the research straight from the people who lived it,…
Why We Gather: The New Standard for Meetings That Matter
Hilton Vice President of Sales Engagement and Special Events Kelly Knowlen examines how changing attendee expectations are reshaping meetings and events, informed by insights from Hilton’s Why We Gather report and World’s Most Welcoming Events Initiative.
Tommy Goodwin Takes Over as President and CEO Amid Renewed ECA Campaign
ECA 2.0 is launched to rapidly respond to industry challenges by coordinating efforts inside and outside the Beltway.
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ConExpo 2026: Lessons in Authentic, Immersive Trade Show Exhibits
Article Summary After walking ConExpo 2026, the biggest takeaway was that the most successful exhibits weren’t just large — they were intentional, immersive, and emotionally resonant. The brands that stood out created authentic environments, sustained the impact of product reveals, empowered…
Where the Biggest Trade Shows Make the Biggest Economic Impact
Major exhibitions and events fuel the economies of the 10 destinations that host the most TSNN Top 250 events
Why Attendees Forget Your Event (And How to Fix It)
Your attendees are engaged, energized and taking notes – yet it doesn’t take long for them to forget most of what they gained. Event designer Lisa Schulteis reveals why “more content” isn’t the answer and shares the brain science behind creating events that actually stick. Discover what you’re…
The 2026 Canadian International AutoShow Zooms Past Attendance Records
The annual consumer show showcased the latest cars, trucks, SUVs, concept cars, exotics, classics, muscle cars, electric vehicles, and more in the automotive industry.
International Women’s Day: In conversation with Panittha Buri
To mark International Women’s Day, we spoke with UFI President Panittha Buri about her leadership journey and the evolving role of women in the exhibitions industry. As the third woman to serve as UFI President, she reflects on resilience, authenticity, and the actions our industry can take to…
Leading vs. Reacting: Where Do You Fit?
The industry pros that are pulling ahead in 2026 aren't necessarily the ones with the most information – they're the ones who know how to act on it. Geopolitical shifts, rising costs and rapid technological change are rewriting the rules of business, making operating from a reactive mode obsolete.…
Major Business Aviation Trade Show Lands in New Orleans for First Time in Nearly Three Decades
The National Business Aviation Association will bring its flagship NBAA-BACE back to New Orleans in 2028, marking the major trade show's first return to the Crescent City since 2001.
WSJ Invest Live Elevates West Palm Beach as Wall Street South
The inaugural, invite-only event convened finance-industry heavyweights for curated sessions and peer-level dialogue, reinforcing Florida’s growing financial clout.
FMS Acquired By Terrapinn Amid Industry Boom in AI and High-Bandwidth Memory Demand
Terrapinn strengthens its position in the technology events sector by acquiring FMS, an event for memory and storage technologies.
Stop Blasting, Start Guiding: How Strategic Communication Drives Event Success
The difference between a forgettable event and a transformative one often comes down to a single question: did your communications guide people, or just inform them? IAEE’s Nicole Bowman and Beverly Elliott break down the communication framework behind Expo! Expo! 2025 to share exactly how…
Tech Trends: New Tools for Real-Time AI Translation, Venue Sourcing, Engagement Metrics, and More
TSNN takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
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Top Insights from Recent Trade Show Trends and Events
Article Summary Marketing professionals can stay current on trends and strategies by incorporating high-value podcasts into their daily routines. These six podcasts cover everything from paid media and behavioral psychology to event marketing and trade show strategy, offering actionable insights…