Industry News
Curated headlines from the trade show and exhibition industry's top publications, associations, and expert blogs.
Emotional Connection Trade Shows: What Really Stands Out
Trade show marketing is loud by nature. Everyone’s trying to stand out — with banners that shout, booths that glow, and enough swag to fill a carry-on. But in all that noise, there’s one thing that actually makes people stop: emotional connection. And that’s the part most brands overlook. Trade…
How to Amplify Your Trade Show Impact with the Help of Digital Tools
Guest article by Emma Grace Brown Trade shows are noisy. Not just audibly, but mentally. Everyone’s trying to get seen, heard, scanned, followed, and remembered — often in under 30 seconds. And in that blur of color-coded lanyards and badge beeps, the exhibitors who stand out aren’t just loud.…
Condit Exhibits at Natural Products Expo West 2024 – A Photo Recap
Better late than never! Back in March, I had the pleasure of photographing a series of beautifully designed and fabricated exhibits for Condit Exhibits at Natural Products Expo West in Anaheim. This was my second time working with Condit, and once again, I was impressed by their creativity,…
Speaking at Industry Events: A Growth Strategy for Small Business Owners
Guest article by Emma Grace Brown Public speaking doesn’t always mean standing on a TED stage. For small business owners, it often means grabbing a mic at trade shows, local expos, or industry conferences—spaces where your target audience is already paying attention. These moments offer more than…
Why Professional Photography of Your Trade Show Exhibit Is a Must-Have Investment
The Snap That Lasts Trade shows move fast. One minute, your booth is a buzzing hub of activity; the next, the carpet’s being rolled up, and all that’s left is a pile of dismantled displays and a stack of business cards. But long after the crowds have gone and the swag bags have been unpacked, […]
Sustainable Practices for Exhibitors at Natural Products Expo West
As one of the industry’s most anticipated gatherings, Natural Products Expo West provides a prime platform for exhibitors to showcase their commitment to sustainability. For exhibitors, sustainable practices at Expo West aren’t just about meeting attendee expectations but also about reinforcing…
Maximize Your Craft Show Success: Essential Tips for Artists and Vendors
This is a guest post by Emma Grace Brown. Craft and vendor shows provide a great platform for artists, makers, and vendors to showcase and sell their work. These shows are often attended by individuals looking for unique, handmade products they cannot find anywhere else. However, several things…
Leveraging AI for Pre-Show Marketing in Tradeshows
If nothing else, I’m a forward-looking guy. Yes, yes, I know; I visit the past a lot in my mind and in my music selection. After all, I’m fast approaching 70. Still, I embrace the digital age in most, if not all, of its many forms. I recently thought it would be worthwhile to check […]
A Tribute to a True Pioneer: Bob Moore and a Partnership that Spanned Nearly Two Decades
With a heavy heart and deep respect, I reflect on my 18-year journey with Bob’s Red Mill, a trailblazing healthy food producer based in Portland. The recent passing of its venerable founder, Bob Moore, at the age of 94 marks the end of an era. This piece is a tribute to Bob and to a […]
Crafting Corporate Events That Resonate with Gen Z
You’ve heard this before, but it bears repeating: Gen Z is unlike any generation we’ve ever seen. These young professionals and young adults are digital natives who are full of...
The Line Between Attendee Data and Privacy
Navigating event attendee data requires the right balance between collecting valuable information and respecting event attendee privacy. But with rapid advancements in technology and law that struggles to keep up,...
Do You Need Event Planning Certifications?
The events industry is a melting pot of talent and diverse backgrounds, with event professionals bringing rich experiences and unique perspectives to the field. It’s not uncommon to find professionals...
New Report Finds B2B Event Attendees Are Getting Younger
A recently published Freeman report highlights a significant shift in the demographics of B2B event attendees. With this new generation of younger, more diverse, and more educated attendees emerging, the...
From Matchmaking To Content Creation: How AI Is Revolutionizing Event Planning
The artificial intelligence (AI) revolution is more than a passing fad. Thanks to the increasing popularity of tools like ChatGPT and Midjourney, more organizations are saving time and money through...
uRequest Live: Unleashing the Power of Audience-Driven Events
Imagine an event where the audience takes the reins, curating the perfect musical experience by making real-time requests and communicating with the band. Today, we’re thrilled to introduce you to...
In-Kind Sponsorships for Events: How to Create a Win-Win Situation
As event professionals, we’re constantly striving to create meaningful experiences for attendees and stakeholders while working within limited resources and a budget. In-kind sponsorships are relationships where a business sponsors...
#EventProfs: Our New Community Platform
The #EventProfs community is a strong network of event professionals who’ve come together worldwide to share their ideas and insights and seek support in the ever-evolving event industry. Our thriving...
How to Host the Best Partner Marketing Conference
Today’s #EventIcons guests recently launched a conference in 90 days, growing their attendance from 0 to 5,000 people. That event was a fantastic PLX conference focused on event partner marketing. ...
Event Budget Cuts: Kiss, Marry, Kill Edition
Amid industry-wide event budget cuts, global inflation, and nationwide layoffs, teams across the events industry are forced to decide which things to keep, remove, or reduce in the budget. So...
10 Tips for Pharmaceutical Events
Regular events are one of the best ways to boost your pharmaceutical brand. Whether you’re hosting a training, conference, product launch, board meeting, peer dinner, or investigator meeting, high-quality pharmaceutical...