Industry News
Curated headlines from the trade show and exhibition industry's top publications, associations, and expert blogs.
Turn Trade Show Booth Walls into Conversation Starters
ASV's Brian Dunlap Shares 5 Takeaways on How to Use Visual Storytelling When Designing Your Booth To Drive Trade Show Engagement
Winning Back the World: DC’s Strategy for Growing International Travel
Tourism leaders reveal perceptions, policy shifts and major moments that will influence inbound visitation in 2026.
After 42 years in Louisville, Equip Expo Will Rotate to Orlando Beginning in 2029
Equip Exposition, the international landscape, outdoor living, and equipment trade show that ranked No. 8 on the most recent TSNN Top Trade Show List, announced a two-city rotation plan, with Orlando hosting shows in 2029, 2031, and 2033.
Tech Trends: New Tools for Faster Booth Design, Smarter Payments, and AI-Driven Planning
TSNN takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
Designing Events for Focus in an Always-On World
Exhibitions today offer more content, more meetings, and more interaction than ever before. Yet for Gen Z and Millennials, the challenge is no longer access to information, but mental overload. Constant screen exposure and tightly packed schedules reduce attention and limit meaningful engagement.…
A DIWG PoC: How hard is it to make a functional AI voice assistant for the exhibition industry?
One of the best aspects of our industry is its openness. We don’t hesitate to share and collaborate. Curiosity supersedes competition and excitement trumps apathy. And nowhere else is that more visible than in the UFI Digital Innovation Working Group. The post A DIWG PoC: How hard is it to make a…
People, Culture and Sustainable Performance
At the 92nd UFI Global Congress in Hong Kong, the People & Culture Insights Series explored how technology and empathy can work together to support sustainable performance in event teams. The session focused on practical ways to reduce burnout, improve engagement and ensure long-term workforce…
UFI Next Generation Leadership Programme 2025 Presentation
2025 NGL mission: Redefining Exhibtion Formats The 2025 NGL mission centres on redefining exhibition formats in response to the evolving needs of audiences, exhibitors, and organisers. Throughout the programme, the NGLs discovered and developed bold, forward-thinking approaches that challenge…
Emotional Connection Trade Shows: What Really Stands Out
Trade show marketing is loud by nature. Everyone’s trying to stand out — with banners that shout, booths that glow, and enough swag to fill a carry-on. But in all that noise, there’s one thing that actually makes people stop: emotional connection. And that’s the part most brands overlook. Trade…
How to Amplify Your Trade Show Impact with the Help of Digital Tools
Guest article by Emma Grace Brown Trade shows are noisy. Not just audibly, but mentally. Everyone’s trying to get seen, heard, scanned, followed, and remembered — often in under 30 seconds. And in that blur of color-coded lanyards and badge beeps, the exhibitors who stand out aren’t just loud.…
Condit Exhibits at Natural Products Expo West 2024 – A Photo Recap
Better late than never! Back in March, I had the pleasure of photographing a series of beautifully designed and fabricated exhibits for Condit Exhibits at Natural Products Expo West in Anaheim. This was my second time working with Condit, and once again, I was impressed by their creativity,…
Speaking at Industry Events: A Growth Strategy for Small Business Owners
Guest article by Emma Grace Brown Public speaking doesn’t always mean standing on a TED stage. For small business owners, it often means grabbing a mic at trade shows, local expos, or industry conferences—spaces where your target audience is already paying attention. These moments offer more than…
Why Professional Photography of Your Trade Show Exhibit Is a Must-Have Investment
The Snap That Lasts Trade shows move fast. One minute, your booth is a buzzing hub of activity; the next, the carpet’s being rolled up, and all that’s left is a pile of dismantled displays and a stack of business cards. But long after the crowds have gone and the swag bags have been unpacked, […]
Sustainable Practices for Exhibitors at Natural Products Expo West
As one of the industry’s most anticipated gatherings, Natural Products Expo West provides a prime platform for exhibitors to showcase their commitment to sustainability. For exhibitors, sustainable practices at Expo West aren’t just about meeting attendee expectations but also about reinforcing…
Maximize Your Craft Show Success: Essential Tips for Artists and Vendors
This is a guest post by Emma Grace Brown. Craft and vendor shows provide a great platform for artists, makers, and vendors to showcase and sell their work. These shows are often attended by individuals looking for unique, handmade products they cannot find anywhere else. However, several things…
Leveraging AI for Pre-Show Marketing in Tradeshows
If nothing else, I’m a forward-looking guy. Yes, yes, I know; I visit the past a lot in my mind and in my music selection. After all, I’m fast approaching 70. Still, I embrace the digital age in most, if not all, of its many forms. I recently thought it would be worthwhile to check […]
A Tribute to a True Pioneer: Bob Moore and a Partnership that Spanned Nearly Two Decades
With a heavy heart and deep respect, I reflect on my 18-year journey with Bob’s Red Mill, a trailblazing healthy food producer based in Portland. The recent passing of its venerable founder, Bob Moore, at the age of 94 marks the end of an era. This piece is a tribute to Bob and to a […]
Crafting Corporate Events That Resonate with Gen Z
You’ve heard this before, but it bears repeating: Gen Z is unlike any generation we’ve ever seen. These young professionals and young adults are digital natives who are full of...
The Line Between Attendee Data and Privacy
Navigating event attendee data requires the right balance between collecting valuable information and respecting event attendee privacy. But with rapid advancements in technology and law that struggles to keep up,...
Do You Need Event Planning Certifications?
The events industry is a melting pot of talent and diverse backgrounds, with event professionals bringing rich experiences and unique perspectives to the field. It’s not uncommon to find professionals...