Industry News
Curated headlines from the trade show and exhibition industry's top publications, associations, and expert blogs.
New Report Finds B2B Event Attendees Are Getting Younger
A recently published Freeman report highlights a significant shift in the demographics of B2B event attendees. With this new generation of younger, more diverse, and more educated attendees emerging, the...
From Matchmaking To Content Creation: How AI Is Revolutionizing Event Planning
The artificial intelligence (AI) revolution is more than a passing fad. Thanks to the increasing popularity of tools like ChatGPT and Midjourney, more organizations are saving time and money through...
uRequest Live: Unleashing the Power of Audience-Driven Events
Imagine an event where the audience takes the reins, curating the perfect musical experience by making real-time requests and communicating with the band. Today, we’re thrilled to introduce you to...
In-Kind Sponsorships for Events: How to Create a Win-Win Situation
As event professionals, we’re constantly striving to create meaningful experiences for attendees and stakeholders while working within limited resources and a budget. In-kind sponsorships are relationships where a business sponsors...
#EventProfs: Our New Community Platform
The #EventProfs community is a strong network of event professionals who’ve come together worldwide to share their ideas and insights and seek support in the ever-evolving event industry. Our thriving...
How to Host the Best Partner Marketing Conference
Today’s #EventIcons guests recently launched a conference in 90 days, growing their attendance from 0 to 5,000 people. That event was a fantastic PLX conference focused on event partner marketing. ...
Event Budget Cuts: Kiss, Marry, Kill Edition
Amid industry-wide event budget cuts, global inflation, and nationwide layoffs, teams across the events industry are forced to decide which things to keep, remove, or reduce in the budget. So...
10 Tips for Pharmaceutical Events
Regular events are one of the best ways to boost your pharmaceutical brand. Whether you’re hosting a training, conference, product launch, board meeting, peer dinner, or investigator meeting, high-quality pharmaceutical...
Let’s Revisit: ChatGPT and Other AI Technology You Need to Know
Unlike the Metaverse, artificial intelligence (AI) is progressing rapidly. Will and Brandt published the ChatGPT, DALL-E, and Other AI Tools You Need to Know at the end of February 2023....
Event Professional Education and Skills with Bradley Cocks
The pandemic put a strain on everyone in the events industry, and it’s pushed some of our longest-serving professionals into other careers or even retirement, leaving a vacuum for other...
14 Fun Ideas for Corporate Breakout Sessions
Corporate events like conferences, workshops, and seminars communicate important information, but who says they have to be stuffy and boring? A bit of fun never hurt anyone. In fact, fun...
The Pandemic is Over
In 2020, the COVID-19 pandemic devastated events across the globe. Almost three years later, the United States is finally making a widespread comeback, events included. Still, it’s not enough for...
Cybersecurity for Event Planners: How to Protect Your Events
In 2022, the United States saw 1,774 data breaches. And while 1,774 might not sound jaw-dropping, those breaches impacted an estimated 422,143,312 people. Cybersecurity for event planners is a recurring...
Advice to Our Younger Selves as Event Professionals
As event professionals, we often reflect on our past experiences and wonder what we could have done differently. Hindsight is 20/20, and it’s natural to have moments of regret or...
Events? In This Economy? Yes, and Here’s How
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time...
Chat GPT, Dall-E, and Other AI Tools You Need to Know
Artificial intelligence (AI) tools have dominated the headlines lately. And tools like ChatGPT, Midjourney, and DALL-E have artists and writers sounding alarms about job security. So, what does this have...
Cannabis at Events: The lit new Event Trend?
In recent years, “cannabis” and “marijuana” have been hot topics of interest for event professionals. And with the increasing legalization of the psychoactive drug, conversations around cannabis for events are...
Trade Show Follow-Up Strategies
Trade shows are one of the best and thriving face-to-face marketing strategies. There is nothing that replaces meeting face-to-face. That’s why trade shows and events are still one of the strongest forms of marketing. Although an expensive way to market, the return on investment can be tremendous.…
Generate Quality Trade Show Leads
Let’s face it – face-to-face events and trade shows can be costly. In fact, face-to-face marketing encompasses a large percentage of most marketing budgets. It makes sense that getting the best return on investment, or ROI is essential. One of the best ways to gain ROI is through qualified lead…
How to Make Your Booth Stand Out
Trade Show Success Strategies: How to Make Your Booth Stand Out The trade show floor can be a difficult and very competitive place to gain the attention of your desired visitors. For trade show success and to meet your return on investment (ROI), one of your best chances to create brand awareness…